WHY only idiots invest in football nowadays

WHY only idiots invest in football nowadays

Football is a financial megabeast. The biggest clubs are worth well over a billion euros, and make hundreds of millions in revenues every year. So it should be easy for investors to make money, right? Well…no. The industry is already packed full of billionaires, and even whole countries, who are ready to blow stacks of cash for the chance to make it to the top. And with costs spiralling, and potentially hostile fans, there are more risks than you might think. So is betting big on a football club a fool’s errand? Tell us what you think in the comments. We take a closer look…

Report by: Dave Braneck
Camera: Joe Wright
Editing: Philipp Czegka

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  1. Diego Makkadona on April 4, 2022 at 7:46 pm

    All clubs should be member-owned. Only way to save modern football – democratic accountability. Our sport is not some rich guy’s toy or a PR-show for a country. Football is for the fans.

  2. Tushy Ranx on April 4, 2022 at 7:49 pm

    Portsmouth had to be bailed out by their fans

  3. Nicholas Petrovski on April 4, 2022 at 7:50 pm

    For investment no, for money laundry and hobby yes.

  4. Lewis C on April 4, 2022 at 7:52 pm

    I would pay for a yearly membership for my favorite team if it was fan owned!

  5. U Sports | Football stories on April 4, 2022 at 7:52 pm

    Every business is a gamble not only football clubs

  6. Raul Martinez on April 4, 2022 at 7:52 pm

    Newmosque United FC 👳🏾💰 Shame on SkySports, PSG and Most PL Fans saying member/fan runned clubs like Madrid, Barcelona and Juventus want to ruin football with the Super League. 🤡

  7. steppa man J ROY on April 4, 2022 at 7:53 pm

    This won’t make us hate football 😤 😒

  8. idk just changing my name on April 4, 2022 at 7:53 pm

    I really feel like Football is in for a crisis that will define it for the next 100 years. Chelsea is potentially going to crumble. Letting these huge money interests in has made lots of people lots of money but the money won’t last for ever.

  9. DAVE BLUE on April 4, 2022 at 7:54 pm

    Correction- "idiots with money".

  10. Luisito VIII on April 4, 2022 at 7:56 pm

    after the video, the americans are less sketchy than abramovich? really? XD

  11. FLux on April 4, 2022 at 7:56 pm

    Youf have to be billionaire billionaire. Like 20B.

  12. Anthony Villanueva Torres on April 4, 2022 at 7:58 pm

    The problem with a lot of these owners in the EPL it’s quite obvious they don’t have a clue about soccer nor do they hire people experts who can run the Soccer side for them. Man United is the perfect example, they hire an account to be their director of football which is stupid. Ed Woodward is obviously very good at the financial part of the team as despite their lack of success the team is still making massive profits from marketing and sponsors but football wise he’s not very bright. And that’s okay, because that’s why you hire an expert in soccer for that role. Let Woodward do his job and get someone else to do the parts that he’s not an expert in.

  13. Mateo Acosta on April 4, 2022 at 7:59 pm

    lol “7th” place Everton (currently just out of the relegation zone as of 04/16/22) and look like they might be relegated

  14. gandhi S on April 4, 2022 at 7:59 pm

    soccer team he say?

  15. Clemdel on April 4, 2022 at 8:00 pm

    1995 – La Suite

  16. Gavin Suhan on April 4, 2022 at 8:03 pm

    Best way to be a millionaire in football is by being a billionaire 😂😂😂 great lines

  17. Dinis Fonseca on April 4, 2022 at 8:03 pm

    Can’t * not Khont

  18. faco mori on April 4, 2022 at 8:04 pm

    The Guy say soccer in a German media…embarrasing.

  19. Ronaldo John on April 4, 2022 at 8:04 pm

    Ur videos are really eye opening keep up the gd work dw kickoff

  20. Dinis Fonseca on April 4, 2022 at 8:05 pm

    Goddamn that Nick is so annoying,always breathing so heavily ffs!😤😤😤

  21. Anti Propaganda Channel on April 4, 2022 at 8:06 pm

    Futball is not a sport for the poor people anymore it is for the middle clas and rich people

  22. Juan Salamanca on April 4, 2022 at 8:08 pm

    you could easily buy Watford if you win the lotto 🙃

  23. Memus on April 4, 2022 at 8:09 pm

    Each time I watch one of these videos I’m being both provided with useful facts about the sport I watch and follow the most and also I’m critically thinking the content. Thank you for yet another great take.

  24. D Z on April 4, 2022 at 8:09 pm

    Oh man, don’t call it soccer… I really like your coverage otherwise

  25. LUKEozade 99 on April 4, 2022 at 8:10 pm

    Although liverpool are in debt the system fsg has implemented since taking over has saved us from liquidation. The club is now self sufficient and the debt being paid back to fsg is interest free as they’ll make enough profit off of it. I know they have their issues but there’s no such thing as an all tound good owner anymore. I’d rather have fsg with their smart approach than go the leeds and rangers route.

  26. Gran Winnar on April 4, 2022 at 8:10 pm

    Never use english premier as an example since they never win ! always fail to invest english football teams

  27. Nameless King on April 4, 2022 at 8:10 pm

    FSG out

  28. russian weeb on April 4, 2022 at 8:11 pm


  29. Duran on April 4, 2022 at 8:13 pm

    Ask any Newcastle fans about what they think of saudi royal mafia crimes, they will say WE DO NOT CARE. 👈 this is sport-washing & sustainability at political & cultural level.

  30. xplicitmike on April 4, 2022 at 8:21 pm

    Meanwhile investing in MLS is the hottest move in the market. I know y’all are/gnna laugh but soccer/futbol in America, especially the MLS, is growing rapidly. Even USL is coming up…

  31. Foot Analyse DZ on April 4, 2022 at 8:21 pm

    Abrahamovich : 21 titles for Chelsea …yes I think he is an idiot

  32. InfiniteIdeas on April 4, 2022 at 8:22 pm

    It exists as an image piece for the owner

  33. Jose Gomez on April 4, 2022 at 8:24 pm

    Liverpool is the ideal for rich owners

  34. Alex Cavallucci on April 4, 2022 at 8:24 pm

    Just a big hedge for some of these billionaires. Pif just need to put there money somewhere with diversification

  35. Abheek Dasgupta on April 4, 2022 at 8:26 pm

    If I were a genuine billionaire businessman, the only reason I’d invest in European football is if I’m buying a lower league team and I have a strong analytics team that can help me find bargains. Big clubs would have fans expecting me to spend hundreds of millions to match the oil states, which is a no.

    Also, other sports are offering better financial opportunities for investors. The American leagues and the IPL are much better deals coz no relegation and there’s a salary cap to control spending.

  36. Aziz Beqiri on April 4, 2022 at 8:27 pm

    Most underrated football channel!

  37. Yuri Llyod on April 4, 2022 at 8:28 pm

    Football clubs is all about ‘History, Fans, Trophies and Positive projects’ not who owns it. That’s why Barcelona will always remain one of the best till the end.

  38. Dinis Fonseca on April 4, 2022 at 8:29 pm

    Football* not Soccer, because Soccer is small,only played in bad germanic countries like Usa Canada and Australia

  39. Clips on April 4, 2022 at 8:29 pm

    Best football channel along Tifo

  40. jtjr26 on April 4, 2022 at 8:30 pm

    You can’t do anything about the billionaire owners. Given the value of teams in the tops tiers of the English football pyramid and elsewhere, no one else can afford them. I do think there should be some rules or even perhaps a law that outlaws a leveraged buyout of a team. If someone wants to buy a team then let them do it out of their own pocket or take a personal loan.

  41. Akhona Gumede on April 4, 2022 at 8:31 pm


  42. Urius Tosh on April 4, 2022 at 8:31 pm

    You can easily afford a football club in Eastern Europe for a couple million euros. So no bro, its not out of the possibility. You just need to be realistic.

  43. Norris on April 4, 2022 at 8:36 pm

    the fact that they said less sketchy american owners is just straight retarded and shows no knowledge of education of history…

  44. Adaer Melgar on April 4, 2022 at 8:36 pm


  45. Samuel Coleman on April 4, 2022 at 8:37 pm

    Can I ask – do you ever blink?

  46. tedson kabiru on April 4, 2022 at 8:37 pm

    abramovich is just another wallet of putin

  47. Devavrat Singh Parmar on April 4, 2022 at 8:41 pm

    With every HEAD you will always get a tail
    Flipside of making a club global
    Is that your club will keep going away from you

  48. Pat on April 4, 2022 at 8:42 pm

    I feel like your are going to stab me with the intensity you are looking into the camera

  49. Karan monza on April 4, 2022 at 8:43 pm


  50. Bando 247 on April 4, 2022 at 8:44 pm

    Germany rising!