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A top-level domain (TLD) identifies the most general part of the domain name in an Internet address. First we had .com. Then others such as .net, .org, .biz, .info, .co etc. There are so many TLDs to choose from, and expect more to roll out. But which should you pick for your business and why?
Choosing the right TLD for your business is the first step in building a memorable online brand. In this video you’ll discover:
* Which TLDs are the most appropriate for the type of organization you run.
* The important branding factors you need to consider when choosing your TLD.
* How the TLD you choose can impact the time and energy it will take to rank on Google.
00:00: Hi there. My name is Lorna Li. I’m the host of Entrepreneurs for a Change and today we’re exploring the topic of how to start a kickass website. So one of the first things you gonna want to consider is what top-level domain or TLD should you choose for your website domain name. Now what is a TLD? A TLD refers to the three letters that appear after the dot in your domain name. So dot com, dot net, dot org, dot edu, dot tv, dot info. As you can see, there’s a lot of TLDs to choose from. So why should it matter?
00:43: Well, there are a number of different considerations. The first consideration would be: What TLD is the most appropriate for your business? So if you have a non-profit organization, then a dot org would be the most appropriate TLD. If you have an educational website, then an dot edu might be the more appropriate TLD. If you are a commercial business, then dot com would be a great choice, although for some technology oriented companies or information systems, businesses, a dot net would also work as well.
01:24: Now another consideration would be search engine visibility. So many Webmasters have found that the TLD of your website does affect how much time, energy and money it will take to have your domain ranked for keywords in search engines like Google and Bing for example. Now it’s very difficult to come up with an accurate test on exactly how much more effort it’s gonna take to rank a dot tv over dot com for example. But a lot of these Webmasters that discuss SEO online and a few of the colleagues that I know in this industry who build hundreds if not thousands of website a month in order to generate AdSense revenue or Affiliate revenue, they will say that a dot net, dot org, and dot com are the three TLDs that rank the best in Google. So get a dot com, dot net or dot org if you can.
02:28: Another consideration to make would be branding and trust. So if you are trying to build a business that delivers lasting value for your customers and your intention is to create a long-term trusted and recognized brand, then I would recommend that you go for the dot com if you can. And the reason why this is, is because people still tend to think in terms of dot com even though the Internet has exploded over the recent years and we have so many more TLDs to choose from, often what happens is when they think about your brand name, they will still type in your brand name dot com into the address bar of your web browser or they will search for your brand name dot com in Google search bar. So you’re gonna miss out on a lot of traffic related to people who were actively looking for your brand if you decide to build your brand on a dot net or dot info or dot biz.
03:28: With regards to trust, dot coms tend to have a higher trust value as well because other TLDs are often used by spammers, so… You know not necessarily, but some TLDs tend to be considered a little bit more or a lot more spammier like dot biz or dot info. So if you want to have a high trust factor associated with your brand then definitely go with dotcom.
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