Should Your Domain Name Contain Keywords to Boost SEO Rankings?

Should Your Domain Name Contain Keywords to Boost SEO Rankings?

If you want to rank higher in Google, having keywords within your domain name makes it easier.
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Just look at They have the term “hotel” in their domain name and they rank really well.

But just because someone ranks well for a term it doesn’t mean they will be the leader in the space. For example, is larger than and they don’t have a keyword in their domain name.

Now, you can still rank if you don’t have a keyword within your domain name. You can always add keywords within your URL structure, which is one of the reasons I rank for terms like “online marketing” even though my domain name is

When picking a domain name try to keep it short and of course if you can fit in a keyword, great. If not, no worries. More importantly, your domain name should be memorable which will make it easier to brand.


  1. Shubham R Singh on March 12, 2021 at 2:08 am

    You are Absolutely Right Whenever I Want some Tricks About Something,
    This Website Comes First –
    I Love Your Video Neil. Kudos To You
    My Regards.

  2. Reverse Magic on March 12, 2021 at 2:11 am

    IS portfolio important, do u have you portfolio site.

  3. TECH OH SO CRAZY on March 12, 2021 at 2:15 am

    Thanks for the video but I wanted to ask a more specific question, does a .com rank higher than a .online, i mean does it affect your ranking on Google search

  4. Samar's Gadgets World on March 12, 2021 at 2:23 am

    you are already best I seen your name first
    awesome video
    please also make videos of some secrets of your marketing
    I love you and keep on supporting forever

  5. Abhishek Rajput on March 12, 2021 at 2:26 am

    Neil how many months you worked on your first blog and earn profit.

  6. Adv. Sagar Haribhau Shirsat on March 12, 2021 at 2:30 am

    hey neil. thank you for another important video but,

    i just have to ask you that, what if i want to start blog within the category of making money online and business ideas and what if my domain name contains both Money and Business in my DOMAIN name ( not URL as you said ). So it it good choice to go for domain which having this words in it ? is it good with Hummingbird ? what you will suggest . go for it or not ?

  7. Hasan Mohammad on March 12, 2021 at 2:38 am

    Extremely informative. Thanks for the video.

  8. Chandan Chakraborty on March 12, 2021 at 2:39 am

    Hi Neil,
    I am freelance web designer and I need to start my website and showcase my portfolio and want to blogging, the purpose is i want to expert in my industry or niche and get freelance job. As like you did for online marketing. And I want same for web development niche. I not understand I will start with my own personal domain name  "" or any company branded domain name like (Brand name) or Which one is good for me?  What you suggest?
    If I use my name do you think it’s longer domain? Please help! Thanks.

  9. Eduardo Cornejo on March 12, 2021 at 2:46 am

    Neil if I have 100 articles, and in a month I start making a YouTube video for each article, using the same title, does that count as duplicate content for Google?

  10. Lucas Boyd on March 12, 2021 at 2:51 am

    Short and sweet! Too many people over explain this process! Great video…subbed!

  11. Abhishek Rajput on March 12, 2021 at 2:51 am

    how to include keyword in URl?

  12. Swaroop Jain on March 12, 2021 at 2:59 am

    I have buyied a domain which is keyword related tell me how hard is to rank it plzzz
    And can you make a video on how you can easily rank on any keyword with freetools because it help small blogger like me…
    Plzz Neil Reply me