SEO: Forwarding Vs Pointing Multiple Domain Names to Same URL

SEO: Forwarding Vs Pointing Multiple Domain Names to Same URL

Why do people register multiple domain names?

Many business owners register multiple domain names for various reasons.


1. In most cases, it is done to protect their brand such as registering the same name with different URL extensions ( .com, .net, .info, .org, etc.) or registering domain names that are similar to their company name or their brand.

2. There are times a company might launch a marketing campaign and it might be easier for prospective clients to type in a shorter domain or one with easy words to memorize and spell out.

3. Other times, the registration of multiple domain names was done for search engine optimization purposes. This SEO technique started years back when Google mentioned that owning a domain name with strong keywords would help having a better ranking. People went crazy and registered lots of domain names. As you know, Google is always evolving and what was true back then is unfortunately no longer a valid optimization technique. We all remember the “mullet” back in the 80’s, well that too is no longer a great hair cut for anyone!

Ryan Perry founded SBS in 2009 to help small business owners increase sales through Google search.


RP: We’re going to talk about pointing and forwarding, and how it relates to SEO. A lot of business owners you… Over the years, we acquire URLs, and I don’t know if it’s still a big thing today because there’s so many different kind of… You can But it used to be, back in the day, you always bought your domain name, I guess those were the two or the three that were available. And then it was a matter of, “Okay. Well, what do I do with that?” And that’s what we’re going to talk about today ’cause we want to make sure that you’re not being penalized by making the wrong decision.

VD: Correct. So, when that happened, people typically either pointed or forwarded those multiple domain name to their main website. So, today we’ll discuss about why first people register multiple domain names, and why may be, it is a good option for you as a business owner. The second thing we’re going to talk about the differences between pointing and forwarding. There’s a great difference between the two and people often get confused, and including webmasters, and that can have some SEO impact on your ranking. And number three, our recommendation about which one you should be using for your particular situation.

RP: Okay. And then, just for clarification, because I’m familiar with the term “redirect.” Where does that fall in to this SEO lingo?

VD: Okay. So, redirect is forwarding. So, when you forward a website, it’s called a 301, or 301 redirect. And that’s a permanent redirect to your main domain.

RP: So, when we talk about redirect or forwarding, they’re pretty much one and the same thing.

VD: Correct.

RP: Okay. Perfect.

VD: So, well, let’s start with why people register multiple domain name, and maybe again, being a good option for you, or not. You mentioned protecting your brand. A lot of people do, and so forth, just because they didn’t want the competition to register their domain name. Sometimes they also do it with similar company name. So, maybe your company is ABC Gift Shop, you might do ABCgiftshop, they give ABCgiftstore, and so forth. Again, just to protect your identity and your company name. So, that’s a good option to do that. Domain name are very inexpensive, $8 to $12 a year, it’s a price of a coffee. Worth. It gives you peace of mind that nobody else is going to grab that name and use it for their advantage. So, that’s number one.

VD: Number two, is sometimes people did it when they launched a marketing campaign. So, they might have elaborate domain name but it’s a bit long. But on the marketing campaign… For instance, TV ad, you want the domain name to be very succinct, very quick, easy to memorize, easy to spell out. So, sometimes they will register a unique domain name just for that campaign, which will be either forwarding or pointing to their main website. So, that’s good to do it if you’re in that situation. And the third instance why people register lots of domain names, and it started years back with Google’s announcement, was to… For SEO reasons, Google years back said, “Oh, if you have great keywords in your domain name, it’s good for your rankings.” So, people went crazy with registered 20+ domain names, all with good keywords they wanted to be found for, and either pointed or forwarded them to their main website. So, that’s where we are going to focus today. Is like, is it still a good SEO technique? And actually, it’s not, and we’re going to explain why.


  1. Lucia Rosan on December 11, 2021 at 1:17 pm

    What is the benefit of redirecting domain names to your site? I have a bed and breakfast in DC and was told that I should get domain names related to lodging and redirect them to my site. How would this bring in traffic?

  2. Fernando Deberna on December 11, 2021 at 1:23 pm

    Ryan, Very good the video!
    I need to consult something, a few years ago I have a domain "" which is very well positioned in Argentina.
    Now I bought the same domain ".com" and included it in my CPanel as an alias domain pointed to the main domain.

    Is this enough or should I also configure my WordPress in some special way?
    Does my new tiny alias ".com" help my global SEO positioning?
    Thank you very much for your time, regards!

  3. Chris C on December 11, 2021 at 1:29 pm

    Question. Is it wiser to forward (redirect) a 2nd domain name to my main domain’s website (and just situate the 2nd domain’s marketing message at the top of the existing home page) or point it to another page on my main site, if I want to bring visitors to a specific message/ page? (Goal being to deliver info pertinent to the ‘2nd’ domain). Thanks. Your shows deliver very good info.

  4. Andres Piñeiro on December 11, 2021 at 1:29 pm

    Wow really good video thanks!

    What happened with this channel?

  5. KillYourTelevision on December 11, 2021 at 1:31 pm

    Thanks Ryan, quite helpful, even though it’s four years later.

  6. Lahiruni Kumarasiri on December 11, 2021 at 1:32 pm

    Sir can you give a definition for URL Pointing?

  7. Roshan Gurung on December 11, 2021 at 1:33 pm

    funny man

  8. Ryan Bowman on December 11, 2021 at 1:38 pm

    So many of my clients purchase a ton of domains thinking that it’s going to give them a search engine benefit, but it’s really just a waste of money. I did a quick video to diagram what’s going on here and why there isn’t usually a SEO benefit to this.

    Your guest on the video knows what she’s talking about. There are some good reasons to purchase multiple domains and she mentions some of them, but SEO is usually not a reason for most small businesses.

    You should share her name and info somewhere. I couldn’t find it and would be interested to see more of what she’s doing.

  9. Michael Spaargaren on December 11, 2021 at 1:41 pm

    Send me the porn site!

  10. Alberto Mauiztic on December 11, 2021 at 1:50 pm

    Hi, a lot of great information for us newbies here, thanks!, still I didn’t quite understand the exact difference between Pointing and Forwarding-Redirecting, could you help, please?

  11. Omar Irizarry on December 11, 2021 at 1:52 pm

    How about a multi language. Should I make two website for two different domain. Or if I get my website translated how can I get the two domain point or foward to them. I don’t if I should make two domain for a site and link them on each page and the link just take them to the page English to English page. I don’t know if you understand me. Make two same page with 2 same domain but English and Spanish or 1 page that is able to be translate with in and connect both domain to it both send you to that site but if they search it or type the Spanish domain it send them to Spanish and if the search or type in English domain it send the to English.

  12. Eng Tube on December 11, 2021 at 1:55 pm

    nice save!!!

  13. Ribbons RubansBand on December 11, 2021 at 1:57 pm

    Thank you for this very helpful video. I have just purchased a .com domain and forwarded it to my domain. I have also purchased a domain privacy for .com domain. Do I need to submit .com domain to search engine ? I received email from Identity protection Service and requested me to submit this new domain to search engine…..

  14. Buster Levin on December 11, 2021 at 1:58 pm

    Thank you so much. I was just having this conversation and this answered all of our questions.

  15. Ash Hammond on December 11, 2021 at 2:04 pm

    Hi i am going to purchase a .com domain and i was wondering that if I also buy the same domain under a different extension could I use it to forward customers to my .com domain if anyone happens to land on the wrong page and should i use masking . another question is can it lower my google rankings on the .com site.


  16. Channel 11: INFJ Kingdom on December 11, 2021 at 2:04 pm

    Thank you. Helpful still in 2021. I needed someone to break it down in newbie terms and here y’all are. I appreciate you both. ~Sadie ❤

  17. Sherif noualia on December 11, 2021 at 2:05 pm

    do is legal to have 2 differents domain names with the same website

  18. DotcomSecrets Marketing on December 11, 2021 at 2:09 pm

    You should not forward a domain with masking. Google treats that as 2 separate sites and duplicate content.

  19. Phil Ruff on December 11, 2021 at 2:09 pm

    great video, very helpful. succinct and clarifying. thank you!