Keynote: Generic Top Level Domains: The Dark Horse in Market

Keynote: Generic Top Level Domains: The Dark Horse in Market

The days of dot-com are numbered — are you ready? Thousands of Generic Top Level Domain (gTLD) names will begin appearing by the end of 2013 from brands like Amazon, Google, and Microsoft … along with a variety of retail stores and manufacturers. How can brands use the new domains as an anchor for corporate assets (including social and mobile initiatives), help differentiate their respective companies and gain competitive advantage? Wolfe walks using gTLDs for a better search experience, to mine data, to protect brand authenticity and to evolve TV and Internet distribution.

Jennifer Wolfe, President, Wolfe Domain


  1. Tundral TV on October 1, 2021 at 8:16 am

    I didn’t actually really think of a lot of this while watching. I actually came to this video because I was intetested in "where" all of the new TLDs have come from

    I think it’s actually useful to have restricted domains, like. gov is so you know you’re connecting to a website run by a us government agency.

    I do agree that a TLD such as .mail or. cloud shouldn’t be in the control of one company and ICANN should really be more strict about this kind of stuff

  2. Online Business Guy on October 1, 2021 at 8:26 am

    It’s hard to find any data about how this is all playing out. Even now, 4 years after this video was posted. Casual forum checks and google searches seem to suggest that public trust is still lacking in these alternative TLDs. But of course, only the companies using them would really know. Any thoughts, anyone?

  3. Andrew Staley on October 1, 2021 at 8:34 am

    edu and gov have SOME limitations? That’s like saying the IRS has a few rules. The TLD .edu is restricted for only accredited educational institutions (some older domains are grandfathered). And the TLDs .gov and .mil are restricted for official US government and US Military (respectively) use only. So how do these TLDs have only some limitations? Since they are for all intents and purposes closed registries for the general public.

    Just a note, for a company to have sole "closed" control for a gTLD defeats the idea of an open Internet and for that matter the idea of a "Generic" TLD. For example Amazon controlling the gTLD .mail and not letting others to register second level domain names would be unfair to the rest of the Internet community, with such a generic TLD.