International SEO: Country Code Top Level Domains (ccTLD) Guide

International SEO: Country Code Top Level Domains (ccTLD) Guide

If you’re trying to figure out International SEO and how to drive more traffic to your website, then this is the video for you. Get this exact walkthrough and ALL the resources mentioned in the video for free. Click here:

Today, we cover international SEO and Country Code Top Level Domains, or ccTLDs.

I’m going to talk about the most important pieces of information you should know about country-specific domains, whether or not you should buy them, as well as the implications of localized and internationalized domains for rankings in Google and other search engines.

A Country Code Top Level Domain, or ccTLD, is an internationalized version of what you might already be familiar with. Your perception of this depends on where you are from, where you grew up, and where you may have lived.

For example, I’m from the US. I grew up in the US and, for most of my life, I’ve only seen “.com” domains. In Germany, “.de” is very common. In Australia, it’s “” or just “.au”. In Mexico, it’s “.mx”. In China, it’s “.cn”. In the United Kingdom, it’s “.uk”. And the list can go on.

Country Code Top Level Domains, or ccTLDs, are all about international SEO. However, keep in mind that SEO is only one piece of a more comprehensive digital marketing strategy—so while it’s definitely important (and I am personally a huge fan of it), it is also essential that you don’t neglect other digital marketing channels.
marketing perspective.

Ready to go? Then watch today’s video!

Want more? Get this exact walkthrough and ALL the resources mentioned in the video for free. Click here:


  1. Alexander Müller on December 26, 2020 at 7:32 pm

    This was very helpful! However, one small quetion popped up in my mind. Concerning the two possible solutions for expansion, i. e. subfolders or seperate ccTLDs, I wonder whether the former has the same or at least a similar effect on ranking like the latter. Is there a difference (I guess, but I am not sure)?

  2. Yair Guy on December 26, 2020 at 7:32 pm

    Thank you for the tutorial.
    We are based in Australia and own the domain. These days we are expending to New Zealand.
    I understand that the best solution is to use the domain name, however, that means building another website with similar content (or copy the content to the new New Zealand site which I’m not sure is a good idea. Will google penalise this site or another for copying content? Canonical maybe? but are they, the Canonicals, will effect the ranking of the new site google NZ – what a mind job :o) haha)

    Anyhow, to the question,
    Do you think that it’s a good idea to do even though we are using a domain name?
    OR should we proceed with site and create new content.
    And what about future plans? should we do (we do own so what, another website??)

    At this point in time the .com domain is out of reach to us but we do own the .net.

    I look forward to hearing from you,
    Thank thank you for the help!

  3. Aduer Ngor on December 26, 2020 at 7:44 pm

    Hello! Wonderful Tutorial. I am interested in setting up and managing my country domain South Sudan with domain name .ss where should i start from? what are the requirements, help! please

  4. Robert Pimlott on December 26, 2020 at 7:47 pm

    Great video. Quick question for you;

    If I was to have a website called which is the main ecommerce website for a company.

    Yet there is a bunch of retail/distributor websites selling the same product under the same domain but with their country specific url at the end, example;

    Would these sites be seen as competitors and essentially be damaging to the main .com address?

    Thanks 🙂

  5. Arthur Tutt on December 26, 2020 at 7:54 pm

    great summary

  6. ClickMinded on December 26, 2020 at 8:00 pm

    Let us know what you think!

  7. Afrose Mamoon on December 26, 2020 at 8:01 pm

    Alhamdulillah a good tutorial.

  8. Ravi Kumar Nehra on December 26, 2020 at 8:03 pm

    love to hear from you! Thanks 👍🏼

  9. Kevin McAuliffe on December 26, 2020 at 8:19 pm

    Thanks a great video! My question living in Canada when it comes to selling a cc domain can someone or corporation buy a name from Canada? Or what are the guidelines?

  10. Jason Moseley on December 26, 2020 at 8:23 pm

    I’ve spent hours researching a strategic approach to this challenge that your video described in minutes. Thank you for the insight!

  11. A A on December 26, 2020 at 8:28 pm

    Precise information. Thank you.