How to Use UTM Parameters to Track Your Marketing: A Beginner’s Guide

By admin | February 10, 2022 |

How to Use UTM Parameters to Track Your Marketing: A Beginner’s Guide

Want to know if your marketing is working? Are you properly using Google UTM parameters in your URLs?

Measurement marketing expert Chris Mercer shares how to set up UTM (Urchin Tracking Module) parameters to track your marketing traffic in Google Analytics.

Learn what UTMs are and which UTM parameters are the most important.

Find tips to simplify your tracking and discover a tool to easily add UTM parameters to your website links.

You’ll even get a simple way to test your UTMs before you use them in your live marketing.

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00:00 Intro
00:38 What are UTMs
01:10 Use Google Analytics to Identify Traffic
05:18 How to Create UTMs Using Campaign URL Builder
07:05 How to Test Your UTM Links

#SocialMediaMarketing #MeasurementMarketing #GoogleAnalytics

Posted in Domain Suffixes

40 Comments

  1. arulive Gazali on February 10, 2022 at 10:13 pm

    i like this video.. SOOOO SIMPLE… thanks dude.



  2. Catherine Aird Social Media on February 10, 2022 at 10:15 pm

    I have taken the full class on google analytics and I feel like this video sums it all up! Thank you for keeping it simple. Great tutorial, much appreciated.



  3. Viral Soni on February 10, 2022 at 10:17 pm

    This is a wow video…
    Thanks Chris!



  4. Ahmad Fouad on February 10, 2022 at 10:17 pm

    Great video! But how do I add to facebook so it can start tracking? Thank you for this amazing tutorial



  5. Social Media Examiner on February 10, 2022 at 10:19 pm

    Watch more Marketing Analytics tutorials here: https://www.youtube.com/playlist?list=PLyqdnWmgSb_aUbSqKeWA6O1MN0jpoTWle



  6. Rohan Devaki on February 10, 2022 at 10:19 pm

    how to decide the medium , and campaign?



  7. Cam Dobie on February 10, 2022 at 10:20 pm

    This was so good. Thank you



  8. Arellano on February 10, 2022 at 10:20 pm

    I created and tested a link and it is not showing under the real time + treffic sources, any ideas? Thank you



  9. Levar Henry on February 10, 2022 at 10:20 pm

    Can you create UTM parameters for another site?



  10. Bilal Baig on February 10, 2022 at 10:21 pm

    very well explained. Thank you !!!



  11. Rohan Devaki on February 10, 2022 at 10:21 pm

    there is no all traffic in acquisition



  12. Fusion Study Studio on February 10, 2022 at 10:22 pm

    This video is really awesome. Explained very clearly.As you explained, I tried to put UTM in Google ads but i am getting this below error

    Add {lpurl} or other landing page parameters to your tracking template. Tracking templates must reference your final URL.

    I am not getting where I am making mistake. Please help to solve this issue if possible. Thanks



  13. Mark Reese // Credit & Finance on February 10, 2022 at 10:24 pm

    This is THE BEST and clearest explanation I’ve ever seen of UTMs. Thank you for this – a big help! 💯🔥



  14. Anderson Souza on February 10, 2022 at 10:24 pm

    can I somehow add an utm to an existing post?



  15. Rohit Ganesh on February 10, 2022 at 10:24 pm

    great tutorial! thank you



  16. Jack Bauer on February 10, 2022 at 10:25 pm

    Super good tutorial



  17. ryan Groves on February 10, 2022 at 10:26 pm

    Thanks, great video, nice and easy to digest



  18. Diandra Pereira on February 10, 2022 at 10:27 pm

    This was great! I have a doubt though. It feels like these UTMs will only allow me to track my website visitors and where they are coming from. How can I track who is not only visiting the webinar page on my website but who is also signing up and where that audience is primarily coming from? For example, if I am running google and fb ads to promote a webinar on my website, how can I know which of the two sources are giving me more conversions i.e. sign-ups, so I can focus my marketing budget accordingly.



  19. Filip Mortensen on February 10, 2022 at 10:29 pm

    Hey gus one question:

    does UTM link building enables us to retarget users clicking on something without triggering a landing page with pixel



  20. iMax on February 10, 2022 at 10:31 pm

    so what is UTM?



  21. Kemal Beskovic on February 10, 2022 at 10:31 pm

    This video was perfectly explained, thank you very much! My only question is how would you create a campaign? Is it automatically created once you promote UTM links or would you need to manually create one?



  22. Typical Indian Company on February 10, 2022 at 10:33 pm

    Oh damn, that was an excellent tutorial man. Probably the best tutorial I’ve seen. Just on point with perfect visuals <3



  23. Rdoze TV on February 10, 2022 at 10:33 pm

    Does it affect SEO?



  24. positivity29 on February 10, 2022 at 10:35 pm

    Thanks Grear job of breaking this down in a elementary form.



  25. S SHADAB SEHAR on February 10, 2022 at 10:37 pm

    It really helped me. Thanks SME.



  26. Asri Amanta on February 10, 2022 at 10:43 pm

    Thank you so much for the information! Really helps me to understand ways to track my email marketing campaign on Analytics!



  27. NOOR YOGA with Kat on February 10, 2022 at 10:45 pm

    Amazing tutorial! Thank you.



  28. Mona on February 10, 2022 at 10:46 pm

    I love this so much! Keep updating 😉



  29. othaim center on February 10, 2022 at 10:46 pm

    How to setup Google Analytics for my site to see this stats?



  30. Kevin Etherington on February 10, 2022 at 10:51 pm

    The effort you put into your production is appreciated! First class job, thank you.



  31. Shaishav Gandhi on February 10, 2022 at 10:55 pm

    Haven’t come across anything crisper, to the point and informative on this topic! Subscribed



  32. SlipperySlope on February 10, 2022 at 10:57 pm

    This is one of the most jam packed, yet to the point, and visually aided tutorials I’ve seen in a long time. Keep up the great work.



  33. Nikola Nikolov on February 10, 2022 at 10:58 pm

    do we use utm parametars to have better tracking in google analytics because of the attribution model of facebook?



  34. H-EDUCATE on February 10, 2022 at 10:58 pm

    Great Tutorial!



  35. Paula Mourad on February 10, 2022 at 11:04 pm

    Great video!!! In the case of Google Ads, once I have my final URL, where do I paste it? Thanks!



  36. Jarucha Oh Janmekha on February 10, 2022 at 11:05 pm

    This makes everything understandable. I have read so many resources, but this one is sum up



  37. Kelly Kostanesky on February 10, 2022 at 11:06 pm

    This video is so incredibly helpful! Thank you, Chris! I’ve known about the importance of UTM parameters for a long time and even had an idea of how to create them but at times I still felt so overwhelmed by it all. This video really makes it so simple and easy to comprehend and takes the stress out of thinking you’ll do something wrong. Plus, it was great to have that review of how to find this data in Google Analytics!



  38. J R on February 10, 2022 at 11:07 pm

    I’m running paid ads on social (using utms) FB ads manager is stating 100+ conversions (with conv. value etc) but they’re not showing in GA. Is it typical for GA to not allocate conversions to FB within GA?



  39. Jai Sri Krishna on February 10, 2022 at 11:10 pm

    please Help me with Whats Screen Recorder Are you Using?



  40. Rax Lakhani on February 10, 2022 at 11:10 pm

    How do you guys add section titles on your YouTube tuneline markers? Just spotted this. Really neat. Is this a new feature?