How To Start An Online Fashion Business – 6 Steps To Starting An Online Retail Website

How To Start An Online Fashion Business – 6 Steps To Starting An Online Retail Website

Want me to help you start and grow you online fashion business? Go here –

I recently spoke at Pure London showcasing the 6 steps to starting an online fashion business. I wanted to share the footage with you…

This is a snapshot of a 2 day lecture I teach at the London College of Fashion.

It was a proud moment to speak on stage at Pure London, just 7 years ago (when I first got started online) I attended Pure London as a trade show looking for brands to stock on my online retail store.

To attend the next Pure London go here:

Footage on behalf of Ascential Events.

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  1. wayne Last on April 8, 2021 at 5:59 am

    You left out the most important and most difficult part….. finding GOOD products to sell. Sorry I am not a hater but you need more than print on demand tee shirts.

  2. Rupam Nath on April 8, 2021 at 5:59 am

    Nice presentation Paul.. ❤️ from India

  3. Ivan Hernandez on April 8, 2021 at 6:01 am

    How do you actually find and make these shirts

  4. CHETAN BALWANT on April 8, 2021 at 6:02 am

    This is a really good information video. Thank you so much for sharing with us.

  5. Waqas Javed on April 8, 2021 at 6:04 am

    i want start my online garment business

  6. Servants of Prada on April 8, 2021 at 6:05 am

    From a fellow woman struggling to open a successful clothing line and make it. I’ve written a post with literally ALL the knowledge I have, but using the absolute most miserly ways, since I couldn’t afford ANYTHING. At a time when you have less resources, it’s all about working smart. What I do want to prove to you is that, it IS possible to start an online boutique with little to no money.
    I can assure you the posts you find all over the internet regarding starting an online store are for people who are already extremely rich, it isn’t genuine advice. If you’re looking to start a line with little to no money, read my post for some different techniques.
    I pray this post somehow benefits all you ambitious women out there.

  7. JayThomas Clothing on April 8, 2021 at 6:06 am

    I’m sorry but what an awful crowd! 3:56 needs some respect!

  8. The Flying Padre on April 8, 2021 at 6:09 am

    I’m probably learning HTML,CSS and JavaScript all by myself so I can build my own website and start my online store.

  9. Alfonzo Louise on April 8, 2021 at 6:10 am

    Thank you for this! I’m 17 and about to start my online fashion business.

    wish me luck

  10. Pakistani saraiki hit music on April 8, 2021 at 6:10 am

  11. Shler Khalid on April 8, 2021 at 6:11 am

    someone who knows how much it will costs to make a small simple collection?

  12. Abdul Waris on April 8, 2021 at 6:13 am

    Now Alpha M has 5.2M subscribers!

  13. lolli_ytuber on April 8, 2021 at 6:15 am

    oh my… finished my make-up course at london collage of fashion <3 (memories 🙂 )

  14. M.A Khan on April 8, 2021 at 6:15 am

    We are the best sourcing corporation for sweater, knit, oven & denim in Bangladesh. We have good sourcing factories with full compliance, good quality team, and smooth delivery in very competitive price. You will just place order to us we will take full responsibility good quality product up to shipment.(

  15. Arushi Gupta on April 8, 2021 at 6:16 am

    It was such an informative session. I loved how he was so positive and gave all the listeners that push to do our research and trust our instincts and start a business!

  16. Derek Smalls on April 8, 2021 at 6:18 am

    very soy boy looking troll arn’t you pal…one look at you im dont think i could possibly be a loser, u dont know me..sad one u are..

  17. Enise's Journey on April 8, 2021 at 6:18 am

    Hi Paul
    My name is Enise I’m working towards opening my own online business I am absolutely inlove with clothing and I like making clothing I started out making my own clothing as a kid I made all my dolls clothing and Then when I became older I started making myself clothing it wasn’t prefect but it makes me so happy Many people told me to become a designer but through the years people can change your mind for you….. You won’t make it you need money to go study and you don’t live in the right country….. When will you see your family…. All these voices suddenly chipped away at all my dreams….. My dream to become a singer my dream to become a fashion designer my dream to sell my own clothing….. Everything was talked away by everybodies opinions and negative thoughts or their self ddoughts about their own lives…. But I finally had the worst mental break down of my life and I promised myself I am going to sell my own clothing or even clothing in general because it makes me feel so very happy… When I go to town I can spend hours walking around just looking at clothing touching the different materials…. I want to create my own everything in life I am going to keep my promise to myself… I already started my YouTube Channel even if it’s small now and not as professional as other I will get there one day I will have my own online business Which is clothing related And I will be self Employed And I won’t have money problems ever again…, it won’t happen over night but I’m never going to give up…. All along I needed me to believe in me not other people……. So iv been doing research and I’ve been trying to gather the most info about everything I know there will be mistakes we arnt perfect I’m 21 and I feel like I’m stuck, I recently Started my Own YouTube Channel and it’s small and to be honest I am terrible at it because I’m new at social media but I’m trying my best I’m uploading my next video soon I really happy I found your video, it was really helpful and informative ( sorry this is so long) oops

  18. Luckie Flame on April 8, 2021 at 6:21 am

    wow great notes to keep

  19. Adria M on April 8, 2021 at 6:22 am

    Most educational and valuable information about the industry I have seen. Thank you!

  20. Matt Wallace on April 8, 2021 at 6:24 am

    Thank you so much for this. I’ve been struggling for a while to get my business online and you get straight to the point. Amazing video!

  21. sarahエレン on April 8, 2021 at 6:24 am

    3 years late but I still really appreciate the advice! I’m 19 and preparing to start an online store.

  22. rolan ann on April 8, 2021 at 6:26 am

    Get ready to be lifestyle with differently but unique bespoke suits for men, Order now in just four steps

  23. Ana Cherry on April 8, 2021 at 6:26 am

    Hello I know I’m very late at finding this wonderful video but I need help starting a fashion clothing online because I’m sort of confuse were to start but if you could please give me some advice thank you 🙏

  24. Mahabubur Rahman on April 8, 2021 at 6:28 am

    Good to see a clear idea about fashion startups ! Hello i am Mahabub from Bangladesh. i am apparel exporter .if anyone need help from Bangladesh i am ready to help cordially. i want to contribute to make your own label fashion business. feel free to send me a mail – Thanks

  25. Secrete Obsession on April 8, 2021 at 6:31 am

    God bless you for sharing your knowledge on how to run a business I’ve sent up a business my problem is getting more exposure and more direct customers that wants to buy

  26. Maria Tahir on April 8, 2021 at 6:31 am

    This video was so helpful.Thank you.

  27. Михаил Шепелев on April 8, 2021 at 6:33 am

    I suggest placing ads on my site: – Предлагаю размещение рекламы на моем сайте: / Skype: michael877788 +7(925) 614-49-38 WhatsApp, Viber (Шепелев Михаил Николаевич)

  28. FR Official on April 8, 2021 at 6:33 am

    Instagram Follow @Faisal_rajah_

  29. Serious Talks on April 8, 2021 at 6:33 am

    I wanted to start my own clothing brand , how do i start?

  30. Ke'sha Shaw on April 8, 2021 at 6:34 am

    good info, thank you

  31. Ajeer Mohammed on April 8, 2021 at 6:34 am

    You got the iphone bro

  32. Liz Albrecht on April 8, 2021 at 6:37 am

    Like and thank you for sharing and helping us how to start.

  33. Наталья Глушкова on April 8, 2021 at 6:38 am

  34. instant Shivang on April 8, 2021 at 6:39 am

    How do you ensure internet security / hacking. Quick guideline about online security would be really helpful…

  35. CarlottasCorner on April 8, 2021 at 6:42 am

    this is a great video. do you offer 1:1 services?

  36. Ari Raquel on April 8, 2021 at 6:44 am

    Hi Paul:) Thank you so much for this video! I started researching my own online business & this video really helped me feel confident! You are amazing & you are helping a lot of people do great things, I will be setting up my brand youtube soon and following you on both! 🙂

  37. Cindy Sithole on April 8, 2021 at 6:44 am

    Omg thank u so much for this I definitely learned a lot 👏👏👏👏👏👏💕

  38. Gogotej1 on April 8, 2021 at 6:48 am

    Very helpful thank u so much

  39. Alamgir Kabir on April 8, 2021 at 6:48 am

    Dealings Texpro ( is an apparel supplier always work for you. You can remain in your offices thousands of miles away and be fully reassured because we will do exactly what you will do. There is no need for flight costs and expensive hotel accommodation, because we will do exactly what you will want us to do even when you are tending to your customers thousands of miles away. Thank you

  40. Abhinoy Sinha on April 8, 2021 at 6:50 am

    Very insightful and structured well. Loved this.

  41. Zahid Uformwala on April 8, 2021 at 6:51 am

    Hey Paul thank you for such important information,, you are practising what you preach, given us more than expected, keep up the good work 🙂

  42. tony s on April 8, 2021 at 6:51 am

    Have u built any brand ???

  43. Gargi Roy on April 8, 2021 at 6:51 am

    I feel like I’m at the stage in my life where I desperately want to transition from a job to my own online fashion store. I have ideas swimming in my head but also an immense fear. The kind of fear one feels while trying bunjee jumping for the first time. The fear of letting go, leaving the firm ground for something I know will be scary but rewarding.
    Thank you for this video. You make it sound doable.

  44. Matthew Xie on April 8, 2021 at 6:51 am

    I am reselling clothes as my e commerce store.
    Summer theme .

  45. Video Art Gallery on April 8, 2021 at 6:51 am

    Check this store is really good

  46. Corey Box on April 8, 2021 at 6:52 am

    Hey great video brother 💯 Just launched mine this year, working to improve every day and adding more products shortly. Any feedback would be greatly appreciated! Thanks 🙏

  47. MsgXD Pubg on April 8, 2021 at 6:52 am

    Selling my shopify store Responsive and dynamic

    Contact- +91 7895248847

  48. Sjef on April 8, 2021 at 6:53 am

    I set up a webshop as cheaply as possible (WordPress and Woocommerce). I don’t recommend it.
    It was valuable learning curve but you end wasting a lot of time with plugins that don’t work, website builders that suck, payment portals that don’t work. Just buy a good theme (ready made webshop) that is made for shopping. I’d say go with Shopify or Lightspeed.

  49. Onu Ikechukwu on April 8, 2021 at 6:54 am

    wow……great tutorial

  50. Gurpreet Kaur on April 8, 2021 at 6:54 am

    I am new and I want to start a cloth business in Australia within to three months. It is possible