How To Pick The Best Real Estate Business Name
How To Pick The Best Real Estate Business Name
Choosing the right real estate business name can feel overwhelming, but it is something every investor or other real estate professional will have to face at least once in their career.
The perfect real estate business name is memorable, yet describes your business; creative, yet to the point; catchy, yet leaves a meaningful impression.
Here are 5 tips for choosing a business name that’s right for you:
1. CHOOSE YOUR WORDS WISELY
-Avoid using your first, last, or family name
-Avoid the term investor – the word can pigeonhole your business opportunities
2. DRAW FROM INSPIRATION
-Be creative
-Visualize your brand story
-Your target audience’s taste
-Incorporate your values
-Incorporate your values
-Incorporate your “why” for being in business
3. DO YOUR RESEARCH
-Trademarks/copyrights
-Has your desired name already been registered?
-Competition
-How are your biggest competitors naming their
businesses?
-Avoid choosing names that are too similar (but also too
different) from your competitors.
-Definition/Meaning
-Does the name you are choosing have an alternate
meaning that could harm your reputation?
4. ESTABLISH A WEB PRESENCE
-Step 1: Before choosing a name, check to see if you can establish a unique web presence.
-Step 2: Purchase the domain name
-Visit a domain registrar (like GoDaddy.com) and search
for the availability of your .com
-Step 3: Register social media profiles
-Determine which platforms are most relevant for your
business and be sure to incorporate your business name
in your various handles.
5. MAKE IT MARKETABLE
-Ask yourself: “in what ways will my business name be used to tell my brand story?”
-Is it memorable?
-Is it too trendy? / Will it eventually go out of style?
-Is it easy to spell and pronounce?
-Can you associate it with a tagline?
-Does it have a theme you can visually display?
As the face of your business, and often your first chance to make an impression, your real estate business’s name has the potential to make you or break you.
So follow these five tips to select a title that is both unforgettable and stands out from the competition!
And as always… If you enjoyed our video, don’t forget to LIKE IT and SUBSCRIBE TO OUR CHANNEL!
Nice guidelines
Cool
I always think about Cal Worthington. He had a cowboy hat and boots along with a tiger and a jingle that said go see Cal!! He was on TV in the Southern California area for decades.
I really think you need to have something that’s a real ear worm so to speak. Because as the owner of spanks said one time short sweet with a ring to it.
Let’s create a powerful research tech and development company. After watching this video, I got it "Google"
Very thoughtful instruction and often overlooked for it’s importance. I might disagree with the idea of not using a proper name though. Berkshire Hathaway for example. I think it conveys personalized service, trust and genuine interactions. That said, years of work and brand development went into making it the household name it is today. Keller Williams and many more have maybe proven it’s okay to use a proper name.
Sup
Feel free to check some of our powerful names at 2020
PropertyForDeal.com name