HOW TO NAME YOUR COMPANY (get the best Trademark!)

HOW TO NAME YOUR COMPANY (get the best Trademark!)

If you are trying to come up with a name for your company, don’t make the mistake many businesses make – forgetting that they might want to trademark their brand name at some point.

In this video I talk about the 5 main categories of names that businesses can use, and which is the best type of name if your goal is to apply for a trademark registration.

In case you missed my prior video on the 5 main mistakes people make when choosing a name, you can find it here:

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James W. Hart
The Hart Law Firm, P.A.
1143-B Executive Circle
Cary, North Carolina 27511

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#trademarks #uspto #hawthornlaw


  1. Nicholas DiMaria on May 10, 2022 at 9:34 pm

    Great video! Thank you for your help.

  2. Joseph Burton on May 10, 2022 at 9:36 pm

    Are the services you offer only for online entrepreneurs/businesses?

  3. Kelley Cox on May 10, 2022 at 9:41 pm

    YOU’RE THE BEST! I mean, SUPER HELPFUL info and HILARIOUS 🤣 I don’t know another attorney like you! KEEP DOING YOU!

  4. jfloyo11 on May 10, 2022 at 9:42 pm

    If the business name is registered properly with the State…isn’t it legally protected?

  5. Joshua Bolin on May 10, 2022 at 9:43 pm

    Cool glasses

  6. Randy Bowe on May 10, 2022 at 9:43 pm

    Which categories are the best

  7. Joshua Yardley on May 10, 2022 at 9:48 pm

    Now you have me panicked. Thought I had a great name, but it’s pretty descriptive.

  8. Shane Percefull on May 10, 2022 at 9:49 pm

    Amazon means endless or infinity. It implies that the company has the ability to keep on expanding and developing.

  9. Insanity On A Bun on May 10, 2022 at 9:51 pm

    My next question and dilemma for the last 10 years is how to find out if my name is viable before I attempt to trademark it. I don’t want to waste my time. I understand googling is one way to get an idea, and searching in the USPTO but there are so many technicalities that I don’t really know what a good rule of thumb is to be fairly confident it’s a safe name/logo to actually go trademark my name with a lawyer after

  10. Kbeautician on May 10, 2022 at 9:52 pm

    I was thinking “Hawthorn“ was someone’s name.

  11. Ashleigh Moon on May 10, 2022 at 9:52 pm

    Thanks for all the help funny guy!!!

  12. David Hardy on May 10, 2022 at 9:52 pm

    The guy with the mower though!

  13. Ann B on May 10, 2022 at 9:54 pm

    Thank you so much! I am a nurse practitioner- retiring in 6 months (after 45 years in health care) and want to have a small quilting and crafts small business and did not know where to start! Bless you!

  14. Eddie Jr on May 10, 2022 at 9:58 pm

    Great video!

  15. B.V.G. $Feddie$ on May 10, 2022 at 9:58 pm

    I been stuck on this name. {Hustle Hard & Detailed Logistics} How does this sound guys?

  16. Mr. Wright on May 10, 2022 at 9:59 pm

    I have a name already for my small small company looked into it through trademark and my state no one used it or is using it but I really want to know how to keep it for me my self and i

  17. Daniel Watts on May 10, 2022 at 10:00 pm

    Google is a number equal to 1×10 to the 100th power. It was a word before the search engine. It is not a fanciful name.

  18. Team Mayhem Nation on May 10, 2022 at 10:01 pm

    I can’t remember why He banned it Amazon but the reason there is a smile placenta where it is, is because they sell everything from A to Z. That may also be why he chose the name as well

  19. Observe self on May 10, 2022 at 10:04 pm

    Googolplex is where Google came from….Googol but misspelled for trademark

  20. TheHaslemBoyz on May 10, 2022 at 10:05 pm

    I started an LLC for a business my wife and I started. We have the name, logo, and LLC and I recently did a trade mark search. There someone with a live trademark with a very similar name. I know I can’t get my trademark now but do I have to stop doing business under that name and change it?

  21. DUHHH must be Trumps fault on May 10, 2022 at 10:06 pm

    Is there a lot of red tape and obstacles in renaming your business

  22. MNKathy on May 10, 2022 at 10:08 pm

    FYI, when Bezos started to use the name Amazon, he’d neglected to search thoroughly. There already was an Amazon Bookstore in the Minneapolis/St Paul (MN) area, named after the Amazons, a "mythological tribe of fierce and independent women." It was the first lesbian feminist bookstore. With Bezos using the name Amazon and selling books (that’s all Amazon sold, at the beginning), the existing bookstore tried to protect their name. Wikipedia has a good summary of the history, and what happened. See Amazon Bookstore Cooperative.

  23. SEBASHTIAN SEBASHTIAN on May 10, 2022 at 10:09 pm

    Hello Hawthorn Law If you could help me figure out the answer to these two questions I would highly appreciate it. We have spoken before on the phone but didn’t get the chance to ask you.

    1. Do I need a California Garment License if my single member LLC is only working online with Teespring retailer?

    2. What are the collection tax withholding responsibilities for a single member LLC with no employees?

    Thank you!

  24. STRATE PAPER on May 10, 2022 at 10:10 pm

    Bank of America use to be the Bank of Italy respectively 😁

  25. Hebrew Queen on May 10, 2022 at 10:11 pm

    Your business name along with the great info got me to subscribe.

  26. JumiTV on May 10, 2022 at 10:15 pm

    hhahaha… selling rain forest!! I love your sense of humor. "The Amazon is considered the world’s largest river by volume". River as in "endless flow of goods". 🙂

  27. A Maria on May 10, 2022 at 10:16 pm

    Hi, so the biggest issue I’m having right now with starting my business is taxes/accounting. I really want to start it, but I’m alone and I don’t have the money to hire someone to do or organize my future business tax stuff. Do you have any suggestions?

  28. Mike R on May 10, 2022 at 10:17 pm

    Google is a mathematical concept

  29. SONY Ahmed on May 10, 2022 at 10:17 pm

    Can My brand be different from my llc name.
    And if yes is there any paperwork needed.
    Love your videos ♥️♥️
    The way you explain things 🔥🔥🔥
    Thank you for providing such information.

  30. jfloyo11 on May 10, 2022 at 10:23 pm

    Apple Google Facebook being successful had nothing to do with their business name…

  31. David Thompson on May 10, 2022 at 10:24 pm

    What about using your name? Example:

  32. Sean Juggernaux Manager on May 10, 2022 at 10:25 pm

    Lmao the mower guy haha

  33. Sebastian Darroch on May 10, 2022 at 10:28 pm

    Google is not a made up name

  34. Anthony Kallingal on May 10, 2022 at 10:28 pm

    Is it a problem if there is a spelling difference at Dep of Revenue services and IRS?
    My LLC got special character #, but not able to register it at DRS or IRS
    Will that be a problem?

  35. The Art Doctor on May 10, 2022 at 10:31 pm

    Thank you Mr cool lawyer dude, really helped. Actually while watching this video the idea came to me and im very happy with my little idea for my company name

  36. SonofTruth on May 10, 2022 at 10:32 pm

    How can I come against new entrepreneurs who are starting a business in my area with similar business name as mine?

  37. Jim Hart on May 10, 2022 at 10:34 pm

    Thank you for watching! I just announced a new FREE training that reviews the exact 10 Step Process I use for starting an Online Business: