How to Create a Marketing Plan | Step-by-Step Guide

How to Create a Marketing Plan | Step-by-Step Guide

If you’re looking to ramp up your brand’s marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We’ve made it easy for you with this step-by-step guide and a selection of marketing plan templates. Get started today: https://www.visme.co/marketing-plan/

Whether you’re launching a new product or campaign, creating your first marketing plan or simply revisiting an older one, it’s essential to have documented guidelines in place so that your entire marketing team is on the same page.

That’s why we’ve put together these easy steps on how to create a marketing plan. We want to make the process as easy as possible for you.

In this video, you’ll find a plethora of marketing plan templates that you can choose from as well as our step-by-step process on how to create a marketing plan that works for your brand.

Follow along to learn more about each of these steps:
1:01 Learn about marketing plan basics.
2:26 Step 1: Start with an executive summary.
3:04 Step 2: State your company’s mission, vision and values.
3:33 Step 3: Identify the market and competition.
4:37 Step 4: Define your target customer.
5:50 Step 5: Outline your marketing goals.
6:54 Step 6: Present your marketing strategy.
8:04 Step 7: Define your marketing budget.
8:34 Check out our marketing plan templates.

Utilizing a template to help jumpstart your marketing plan strategizing can be the perfect way for your team to develop a winning plan for your business. Take a look at all of the available plan templates Visme has to offer here: https://www.visme.co/templates/plans/

Update the template to match your brand colors and fonts, follow each of the steps outlined in this video and come away with a marketing plan that is sure to impress your boss.

To learn even more about how to create a marketing plan, check out the blog post version of this video: https://visme.co/blog/marketing-plan/

#marketingplan #marketing #digitalmarketing

50 Comments

  1. Bernardo Gutierrez on December 14, 2021 at 2:12 pm

    There are more people achieving financial freedom faster today than ever before and the stock market is the best place. While the market will almost certainly rise over the long run itโ€™s important to understand the trends to achieve more profitable trades.



  2. The Review Preview on December 14, 2021 at 2:13 pm

    Beautiful and straightforward, no unnecessary examples or stories. I don’t normally watch videos till the end. butt his one I did.



  3. Tรขm Nguyแป…n on December 14, 2021 at 2:14 pm

    Thanks



  4. HandmadeByTasha D on December 14, 2021 at 2:16 pm

    This was really helpful, thank you!



  5. Jonathan Kiles on December 14, 2021 at 2:17 pm


  6. AJ Roy on December 14, 2021 at 2:17 pm

    Excellent video presentation! Couldn’t be clearer ๐Ÿ‘๐Ÿ˜€



  7. Ghazale Zhalerafati on December 14, 2021 at 2:17 pm

    if you dont have any competitors in your production field and you product is innovative one how could you create swot!



  8. 16 Jaar oud meisje on December 14, 2021 at 2:19 pm

    can



  9. gie serrano on December 14, 2021 at 2:19 pm

    A very good video in Marketing with lots of useful inputs. Perhaps, next time, a Marketing Plan presentation in GROWING ADVOCACY YOUTUBE CHANNELS will give you millions in viewers instantly. Specially if it come with FREE strategies, techniques, and visually-appealing templates too.



  10. Lukas Watkins on December 14, 2021 at 2:19 pm

    Hello, new project product promotion cooperation, huge Commission, contact me



  11. tsang keith on December 14, 2021 at 2:22 pm

    The executive summary needs to be done at last, since it is a page of the conclusion of your marketing plan instead of making it like an introduction, pretty sure u are not an expert on marketing. Better not confusing somebody into this, I suggest everyone who watches this video go watch sth else other than this. The contents are not accurate and sometimes misleading.



  12. Adriana Gonzalez on December 14, 2021 at 2:22 pm

    Best informative video on this topic! Excellent! Thank you! ๐Ÿ™‚ All the templates are a lovely bonus <3



  13. NGA Group on December 14, 2021 at 2:27 pm

    That’s perfect! Thank you!



  14. Jhanvi Khaitan on December 14, 2021 at 2:28 pm

    How do I get these templates?



  15. Najj Dy on December 14, 2021 at 2:29 pm

    I was enticed of the shown templates. Please make a video tutorial on how to make those



  16. Jen Atx on December 14, 2021 at 2:29 pm

    As a marketing consultant and trainer, I wanted to let you know that your video labelled ‘How to Create a Marketing Plan’ is labelled incorrectly. What you are covering in your video is a marketing strategy, not a marketing plan. Just to clarify a marketing strategy includes things like an executive summary and outlines everything from your SWOT analysis, your goals, competitive research and your target audience (personas) etc…On the other hand, a marketing plan is what you would create after your marketing strategy, as it is the roadmap to how you will carry out the agreed upon marketing strategy. Your marketing plan would outline what marketing mix i.e. what social channels and digital platforms you will use, what content you will create, what your CTAs (call-to-actions) will be, how long your campaign will run for and how your campaign will be analysed/measured to see if you have met your goals. .



  17. ian iskandar on December 14, 2021 at 2:30 pm

    Swot explanation is the most important…it works for my businesss.. great content ๐Ÿ™๐Ÿผโค thankyou.. God bless all of this is important



  18. Gustavo Herrera on December 14, 2021 at 2:31 pm

    thank you. Liked & Subscribed



  19. Sandeep2sky on December 14, 2021 at 2:31 pm

    Awesome contentGreate content



  20. mercedbread on December 14, 2021 at 2:31 pm

    Summary, Vision Mission Values, SWOT, Target Customer, Marketing Plan, Visualise it



  21. Mitch at WBT on December 14, 2021 at 2:33 pm

    Your energy and enthusiasm are always so contagious I can’t help but listen throughout the video ๐Ÿ˜‚๐Ÿ˜‚ thank you so much for working so hard and putting out amazing content all the time!!



  22. Riya Vandana Minz on December 14, 2021 at 2:33 pm

    Apart from your video I was just looking at your face and I was lost most of the time. You are so cute โ˜บ๏ธ And the moment when you said โ€œshall weโ€ I just smiled ๐Ÿ˜œ. Nice content.



  23. Mohd Mohtashim on December 14, 2021 at 2:35 pm

    "REGINA PHILENGE" how you doinnn



  24. Aroushinee Goorapah on December 14, 2021 at 2:35 pm

    Wow amazing. Thank you so much. It is really well explained.



  25. rt on December 14, 2021 at 2:35 pm

    Dayyyuuummm, perfectly perfect perfectness



  26. Dr Attiqurrehman on December 14, 2021 at 2:35 pm

    GOOD SERVICES



  27. rod Harris on December 14, 2021 at 2:37 pm

    Thank you for this Marketing Plan Outline it was quite concise and helpful.



  28. Affiliatesy on December 14, 2021 at 2:39 pm

    Thank you



  29. Susan Tse on December 14, 2021 at 2:40 pm

    i have questions regards what it the steps before start the marketing plan, is segmentation first, then target my market, set my brand positioning then go into the marketing plan?



  30. Shun let let Aung on December 14, 2021 at 2:43 pm

    Why is phobeโ€™s alter character here?



  31. ilker bayar on December 14, 2021 at 2:45 pm

    They lost me at the beginning. You write the executive summary once you finish your plan NOT as soon as you start writing the business plan or marketing plan.



  32. Ahmed Hashem on December 14, 2021 at 2:46 pm

    very wonderful but why the templates don’t support Arabic fonts ?



  33. Yasir Arafat Ifty on December 14, 2021 at 2:47 pm

    ๐Ÿ™†โ€โ™‚๏ธ



  34. Amber on December 14, 2021 at 2:47 pm

    How did no one notice Regina Philange ๐Ÿ˜‚๐Ÿ˜ญ



  35. Tishiannae Singh on December 14, 2021 at 2:48 pm

    REGINA PHILANGE…IM CRYING



  36. Lothar Holzke on December 14, 2021 at 2:49 pm

    This man is so fine



  37. Ahmed Domingo on December 14, 2021 at 2:50 pm

    Great video guys, I usually don’t find what I need from the first video I open, thank you, useful information. but now I hope to see detailed explanation of each step on separate videos, maybe a series called "How to create a marketing plan step by step guide" and the above video is the introduction.



  38. Emily Gan on December 14, 2021 at 2:50 pm

    Super helpful. Glad that i found your video in the midst of writing my marketing assignment. Everything was cleared after watching it. Simple and precise. Awesome!



  39. coraltair on December 14, 2021 at 2:53 pm

    Regina Phalange ๐Ÿ˜‚



  40. Abu Feras Abdullah on December 14, 2021 at 2:56 pm

    NEW MS-WORD TEMPLATES CAN DO THIS



  41. Anup Das on December 14, 2021 at 2:56 pm

    Very nice



  42. Serapio Sergiovich on December 14, 2021 at 3:00 pm

    Excellent video and quite great graphics SEO changes constantly.



  43. ู…ู† ู‡ู†ุง ุชุณุชููŠุฏ on December 14, 2021 at 3:00 pm

    Please Select an example of a product to apply these steps because talking about thing theoretically is different from practical part



  44. Rodas Birhanu on December 14, 2021 at 3:03 pm

    How do I get the templates ๐Ÿค”??



  45. Michael Williams on December 14, 2021 at 3:04 pm

    Brilliant



  46. Salma Hossain1234 on December 14, 2021 at 3:04 pm

    Good lesson



  47. Mr STREETER on December 14, 2021 at 3:05 pm

    hello



  48. Chetanay Wahi on December 14, 2021 at 3:10 pm

    she likes you :))))))))



  49. eva abella on December 14, 2021 at 3:10 pm

    i don’t think so if this information is really helpful, please try to organized your presentation



  50. Sachin Mane on December 14, 2021 at 3:11 pm

    Best … i really like this inforamation