How to create a great brand name | Jonathan Bell
How to create a great brand name | Jonathan Bell
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name.
TEDArchive presents previously unpublished talks from TED conferences.
Enjoy this unedited talk by Jonathan Bell.
Filmed at TEDUniversity in 2016.
PLS SUB https://www.youtube.com/channel/UC9Xwcx6rVQ6zPXCpsZKBqdQ?view_as=subscriber
never been done before
"Non-English" is a type of brand name? So is this talk only useful for native English speakers?
How to create a brand name?
1-select the type of name that you want
Jonathan outlines the following seven categories of brand names:
1. Eponymous (e.g., Disney, Adidas, Tesla)
2. Descriptive (e.g., American Airlines, The Home Depot)
3. Acronymic (e.g., GE, BP, KFC, HSBC)
4. Suggestive (e.g., Uber, Slack, Facebook, Pinterest)
5. Associative (e.g., SiriusXM, Red Bull)
6. Non-English (e.g., Samsung, Lego, Hulu)
7. Abstract (e.g., Rolex, Kodak)
2-decide what you want the name to say
1- Descriptive + functional
a. Who created them: Dell
b. What you do: Microsoft
c. Where you operate: Southwest
2- Idea + emotion
a. Nike: is about wining
b. Apple: is about simplicity and usability
c. Google: coming from a math term
3-check the name is available
Note: check if the name is negative in other languages or countries
Brand New name, it’s very interested
4:53 He was right! It’s up 2’000%
You can name your brand "Boring Company" and it’ll be fine. Just market it lol
he litterly didn’t give any tip to start my brand name, he was just explaining the other brands ideas. he got paid well
I got suspended on my copyright infringement account , this got me so depressed not until I got recommended to *ZELLHACK* on instagram who successfully got mine reactivated perfectly
definitely a great video!
Jonathan Bell : "Check the name does not mean anything negative on other languages or countries"
Also Jonathan Bell : 5:30 "abc.xyz"
Just to make it more clear:
"Xyz" looks like Russian "Хуй" and I think you are clever enough to google the meaning of that.
We have expertise in creating Modern and Premium brand identities. Each business requires a professional logo to effectively convey their services and create an everlasting presence.
Thus, We focus on creating simple yet effective designs that leave an enduring impression on the customer’s mind.
You are paying a QUALITY GIG to receive a HIGH-END PROFESSIONAL BUSINESS DESIGN along with PREMIUM SERVICES.
MASCOT DESIGNS ARE NOT INCLUDED IN BASIC OR STANDARD GIGS.
Advantages of getting this GIG:
* Combination of experience and creativity.
* TOP NOTCH quality designs
* Transparent and High resolution file types.
* Complete Branding Guide
* Custom Logo.
* Fast support.
* Money back guarantee.
* Unlimited revisions until you are 100% satisfied.
Customer satisfaction is our top priority!
Click Here: https://fwd.cx/SYBgDTjUiDqg
How to create a great brand name? look at a fruit bowl
apple, blackberry, orange, mango, raspberry, banana, apricot, tangerine, kiwi, lime, lemon, cucumber, pineapple
Make it nice and memorable, makesure the domain still available.Its a great feeling when you see a startup use your brandname ideas.
He looks like Shane Watson in thumbnail
Unique and Professional Logo Designs … follow the link
For some reason I read the title wrong, thought it said "How to create a great band name".
THE ALPHA .
Am i the only one who saw light blue line under rolex?
Incredible business !!! https://youtu.be/8NtXOj8duX8
Do not leave this opportunity to others, read all the information, you will be thrilled!
Make your business more competitive, increase your turnover immediately; you can choose various solutions, some at no cost. https://youtu.be/X-mNVXjYeGs
This is the most nervous presenter I’ve seen
I thought it was a ytp cause of that random glitch 0:14
I don’t know about not owning the .com, When someone wears my tee THE ALPHA, you know i own the .com, What kind of fool would call themselves THE ALPHA and not own the domain? Just saying.
best products to sell in 2021 🏅 🛒💸https://youtu.be/H0eOA26VKwE
if you need a name or logo go to squadhelp https://www.squadhelp.com/r/ they have 1000 of names you can use, you can even start a contest were you provide them a description of your company or brand and they provide you with great names.
Hi, We’re ( @shail_sports ) Manufacturer & Suppliers of Quality Custom Sportswears and Apparel, We Deal in all kinds of SportsWear/Casualwear/ Teamwear, and sublimated uniforms at competitive low prices.
If you want to name your brand the smartest and fastest way possible, check squadhelp. You´ll be launching a naming contest were you will be recieving name ideas from houndreads of naming experts: https://www.squadhelp.com/r/info
You can also explore their premium domains: https://www.squadhelp.com/premium-domains-for-sale/rm/info
Brand Management with English subtitle. It’s absolutely FREE @ @sics
Video starts at 3:23
:),thank you for sharing , I received the same product from replicaclubs..ru three weeks ago, delivery by DHL,amazing quality !!!!!
Anyone still watch this video?
In a summary, this video appears to have been heavily abbreviated and should have explained more about how brand names should be tailored to specific brands with specific messages. This was basically a list of different types of brand names…
Kentucky Fried Chicken changed to KFC because the State of Kentucky was broke and got the idea to Trademark it’s name and began sueing companies to get money. This is why the Kentucky Derby was changed as well.
Lol the names of sofas from ikea are literally real Swedish words, help us hahah
damn that sucked
some brand names are derived from non-english words —
OH MY GOOD ARE YOU KIDDING ME? I NEVER COULD’VE IMAGINED.
This didn’t help.
0:44 big ego? Trump?
Hahae so good
Alphabet should have gone with abcdefghijklmnopqrstuvw.xyz