How to create a great brand name | Jonathan Bell
How to create a great brand name | Jonathan Bell
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name.
TEDArchive presents previously unpublished talks from TED conferences.
Enjoy this unedited talk by Jonathan Bell.
Filmed at TEDUniversity in 2016.
PLS SUB https://www.youtube.com/channel/UC9Xwcx6rVQ6zPXCpsZKBqdQ?view_as=subscriber
shameless advertising
never been done before
"Non-English" is a type of brand name? So is this talk only useful for native English speakers?
How to create a brand name?
1-select the type of name that you want
Jonathan outlines the following seven categories of brand names:
1. Eponymous (e.g., Disney, Adidas, Tesla)
2. Descriptive (e.g., American Airlines, The Home Depot)
3. Acronymic (e.g., GE, BP, KFC, HSBC)
4. Suggestive (e.g., Uber, Slack, Facebook, Pinterest)
5. Associative (e.g., SiriusXM, Red Bull)
6. Non-English (e.g., Samsung, Lego, Hulu)
7. Abstract (e.g., Rolex, Kodak)
2-decide what you want the name to say
1- Descriptive + functional
a. Who created them: Dell
b. What you do: Microsoft
c. Where you operate: Southwest
2- Idea + emotion
a. Nike: is about wining
b. Apple: is about simplicity and usability
c. Google: coming from a math term
3-check the name is available
Note: check if the name is negative in other languages or countries
Brand New name, it’s very interested
4:53 He was right! It’s up 2’000%
You can name your brand "Boring Company" and it’ll be fine. Just market it lol
he litterly didn’t give any tip to start my brand name, he was just explaining the other brands ideas. he got paid well
I got suspended on my copyright infringement account , this got me so depressed not until I got recommended to *ZELLHACK* on instagram who successfully got mine reactivated perfectly
definitely a great video!
Jonathan Bell : "Check the name does not mean anything negative on other languages or countries"
Also Jonathan Bell : 5:30 "abc.xyz"
Just to make it more clear:
"Xyz" looks like Russian "Хуй" and I think you are clever enough to google the meaning of that.
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amazing
How to create a great brand name? look at a fruit bowl
apple, blackberry, orange, mango, raspberry, banana, apricot, tangerine, kiwi, lime, lemon, cucumber, pineapple
Make it nice and memorable, makesure the domain still available.Its a great feeling when you see a startup use your brandname ideas.
He looks like Shane Watson in thumbnail
Very good
Unique and Professional Logo Designs … follow the link
https://www.peopleperhour.com/hourlie/unique-and-professional-logo-designs/696772
For some reason I read the title wrong, thought it said "How to create a great band name".
brilliant
https://www.instagram.com/your_official_logo_designer/
talented
THE ALPHA .
Am i the only one who saw light blue line under rolex?
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This is the most nervous presenter I’ve seen
I thought it was a ytp cause of that random glitch 0:14
https://youtu.be/AER5oyVfbMA
I don’t know about not owning the .com, When someone wears my tee THE ALPHA, you know i own the .com, What kind of fool would call themselves THE ALPHA and not own the domain? Just saying.
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if you need a name or logo go to squadhelp https://www.squadhelp.com/r/ they have 1000 of names you can use, you can even start a contest were you provide them a description of your company or brand and they provide you with great names.
innovative
efef
https://www.coobis.com/es/b/90155
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Video starts at 3:23
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Anyone still watch this video?
In a summary, this video appears to have been heavily abbreviated and should have explained more about how brand names should be tailored to specific brands with specific messages. This was basically a list of different types of brand names…
Kentucky Fried Chicken changed to KFC because the State of Kentucky was broke and got the idea to Trademark it’s name and began sueing companies to get money. This is why the Kentucky Derby was changed as well.
Lol the names of sofas from ikea are literally real Swedish words, help us hahah
damn that sucked
some brand names are derived from non-english words —
OH MY GOOD ARE YOU KIDDING ME? I NEVER COULD’VE IMAGINED.
This didn’t help.
0:44 big ego? Trump?
Hahae so good
Alphabet should have gone with abcdefghijklmnopqrstuvw.xyz