Choose a name for your business – easier said than done, right?
In this video, you’ll learn how to choose a name for your business if you can’t decide between using your own name or using a product name.
When you choose a name for your business, it really comes down to your industry, your vision, and your long-term plan.
If you want to build a business around being an expert, like a coach or speaker, choose a name for your business that reflects you, like your actual name.
On the other hand, if your business is more focused on a product or service that could potentially be sold one day, you may want to choose a name that is more fitting to the business (examples include Whole Foods, Organic Avenue, Instagram).
Keep in mind there are countless companies that decided to choose a name based on their founders, but now exist without them, like Donna Karan and Calvin Klein.
When you choose a name for your business, what is most important is that you’re clear about what you want and where your company is going.
C’mon over to http://www.marieforleo.com/2013/02/choose-business-name/ where the main discussion happens after the episode!
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And if you’re interested in more videos on next level business growth like this one, check out our YouTube playlist on that exact topic here: http://www.youtube.com/playlist?list=PLD87A632CFD5449B5
Thanks for watching!
My YouTube channel: http://www.youtube.com/marieforleo
Choose a Name on my website: http://www.marieforleo.com/2013/02/choose-business-name/
Choose a Name on YouTube: http://youtu.be/zf_LwmFi-9A