How to Buy an Undervalued Website on Flippa

How to Buy an Undervalued Website on Flippa

Looking to buy a website or domain you could make money from? Check out our step-by-step guide to finding and identifying undervalued websites.

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Additional Backlink Analysis Tutorials and Resources

How to Do a Basic Backlink Analysis on Your Competitors ►

Backlink Analysis: Find Thousands of Link Building Opportunities ►

Just How Much is Your Website REALLY Worth? A Simple Valuation Guide ►


If you don’t want to go through the trouble of building a website from scratch, you can buy one on platforms like Flippa, or Godaddy Actions. But even though it may seem like a promising shortcut, you still need to have a clear process for that.

First of all, there are thousands of websites you can buy. It’s nearly impossible to make the right choice without specific criteria.

Secondly, the most lucrative deals on paper can easily turn out to be a scam.

In today’s video, you’re going to learn a process to find undervalued websites that you can potentially flip for a profit.

You’ll learn about:

1. What defines the value of a website and if you should prioritize websites that get tons of traffic.

2. How to efficiently build a list of websites worth examining using Web Scraping.

3. Key data points to look at to identify if a website is “undervalued.”

4. Analyzing the probability of increasing traffic and the value of your website.

5. How to make every shot count with the insights you’ve gotten.

By learning how to buy websites, you’ll reduce the risk of scams and increase the probability of profits.


1:44 – “Undervalued” websites. Why are these worth buying?
3:05 – Why SEO is important when purchasing a website?
4:32 – How to scrape a list of websites from Flippa
5:47 – Check SEO metrics for the list of websites
7:40 – Spot-checking backlink profiles
8:49 – Analyze traffic trends and organic keyword rankings
10:59 – Analyze the backlink profile of a website
13:40 – Find easy fixes to improve a website
16:42 – Find ways to monetize the website

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  1. Oren Papa on February 16, 2021 at 10:09 pm

    I wrote the Xpath code but is not working. Can somebody help me please

  2. Der Zurechtweiser on February 16, 2021 at 10:10 pm

    I watched many videos of yours. Because I know that internet marketing is the key to making money. I find the topics you are dealing with uninspiring. Every single time, I stop watching your videos because of the topic’s dryness. Is the money motivation enough for you to do this?

  3. CJ Smith on February 16, 2021 at 10:11 pm

    Thanks for the video! Can you help with the XPath code? It doesn’t seem to be working for me…

  4. alyew44 on February 16, 2021 at 10:14 pm

    Love this I want to learn the Business.

  5. Alexis Kyprianou on February 16, 2021 at 10:15 pm

    By the time you get through to the last step…Typely is gone!

  6. abdullahsani100 on February 16, 2021 at 10:17 pm

    Hey! I don’t have the slightest knowledge of HTML/CSS/XML. Someone please share the code used to scrape website names.

  7. V on February 16, 2021 at 10:18 pm

    wait, WordPress links are dofollow?

  8. Thomas Walsh on February 16, 2021 at 10:18 pm

    Can someone please tell me how you create animated text that like in this video?

  9. Michael on February 16, 2021 at 10:20 pm

    The code isnt working for me, any suggestions?

  10. Martial Matters on February 16, 2021 at 10:20 pm

    Great domain name also

  11. xeonen ahm on February 16, 2021 at 10:20 pm

    Is there a free way to get SEO metrics for all sites? I don’t have the budget to buy the batch one.

  12. SUBHAN MIRZA on February 16, 2021 at 10:21 pm

    My Favourite Youtube Channel 😊😊😊 LOVE FROM PAKISTAN liked and shared BEST TEACHER😍😍😍😍

  13. L.A.//2//HOUSTON on February 16, 2021 at 10:23 pm

    If the sellers on Flippa have positive feedback from multiple sales, isn’t that a good indicator the site they’re selling is authentic?

  14. FullCelebs on February 16, 2021 at 10:23 pm

    1. this extension doesnt exist anymore, other scrapers require registration + the whole 9 yards. 2. batch analysis.. you need to register for AHREFS, if you do not cancel subscription for their trial, good luck with the $100+ monthly fee.

  15. Vinod Trivedi on February 16, 2021 at 10:23 pm

    But Neil Patel barked that don’t buy websites.

  16. ꧁. T DOLLA ꧂ on February 16, 2021 at 10:23 pm

    so where is the pinned comment with the bit of code used for the scraper??

  17. KP da Postman on February 16, 2021 at 10:26 pm

    Like #888 good video man thanks👌🏽

  18. اميره اميره on February 16, 2021 at 10:27 pm

    شكرا لك على الترجمة للغه العربيه الفيديو مفيد جدا

  19. Kennedy Kid on February 16, 2021 at 10:27 pm

    You have highlley anoying hand gesture.

  20. abdel ben on February 16, 2021 at 10:28 pm

    here is the new code: //div[1]/div[2]/div[1]/a[2]/text()

  21. Ahrefs on February 16, 2021 at 10:28 pm

    Hope you enjoyed this video. We’ve updated the XPath code as it’s changed recently.
    Here it is:
    //div[2]/div/div/div[1]/div[2]/div[1]/a[(contains(text(), ‘.’))]

  22. sameer khan on February 16, 2021 at 10:30 pm

    hi Sam code //div/div/div/h5/a[(contains(text(), ‘.’))] is not working

  23. Avinash Chandrashekar on February 16, 2021 at 10:32 pm

    Tried all the codes in the comment section, none of them work 🙁

  24. Business on February 16, 2021 at 10:32 pm and are for sale.

  25. The Outsider on February 16, 2021 at 10:32 pm

    my google account keeps blocking it

  26. Demetrius Potts on February 16, 2021 at 10:33 pm

    Alright guys, the code he provided didnt work for me but I found a workaround (11/09/2020), download When you go to the rows page input the following: a.card-title.GTM-search-result-card …basically I just selected the title cards. then hit run and it should export the proper links.

  27. kuidow on February 16, 2021 at 10:37 pm

    This one is working: //div[2]/div/div/div[1]/div[2]/div[1]/a[(contains(text(), ‘.’))]

  28. isee aGamer on February 16, 2021 at 10:40 pm

    hi there sam very useful video between i am not able to find that xpath code u used in the video

  29. Will Harley on February 16, 2021 at 10:41 pm

    Thanks, Sam, I received extreme value from your vid. I didn’t realize how much I didn’t know.

  30. Chevano Ferguson on February 16, 2021 at 10:45 pm

    What is the updated Scraper text link? The one shown in the vid and in the comments doesnt not work. Nothing shows up.

  31. Ayad Aziz on February 16, 2021 at 10:47 pm

    Hey, Sam Loved your video. Can you help me with the code? Code on the pinned comment does not work.

  32. abdel ben on February 16, 2021 at 10:48 pm

    i have to learn english 🙁 you talk so fast and video is going fast fast , but thank you its a so nice job <3

  33. Technicals mirchis on February 16, 2021 at 10:48 pm

    Hello EVERY ONE, I created Fiverr Homepage Design For You! IN HTML CSS BOOTSTRAP FOR SALE JUST IN $50 Contact me here:

  34. Margaret Lwanga on February 16, 2021 at 10:48 pm

    Would you accept one to outsource this analysis to you? Or would you recommend anyone who could do it for a fee?

  35. cmf on February 16, 2021 at 10:51 pm

    Also crucial: check the toxicity of the backlink profile, beyond a simple snapshot, even for high DR sites. Most affiliate sites have a terrible profile which ends up in a traffic free fall a few months after acquisition… Just running a post-mortem on Flippa sales will give an idea of what I’m talking about.

  36. ytyt yirt on February 16, 2021 at 10:51 pm

    is there a way to analyze the websites without signing and paying?

  37. E-commerce Digital Marketer on February 16, 2021 at 10:52 pm

    i was just searching about Flippa and got your video, I have watched many videos on it, but the level of analyses and deep knowledge you have put into is mind blowing.

  38. Jaryd Krause - Buying Online Businesses on February 16, 2021 at 10:54 pm

    Great vid, keep em coming!

  39. Priit Kallas on February 16, 2021 at 10:54 pm

    The new XPath code that works is /html/body/div/div/form/div/div/div/div/div[1]/div[2]/h5/a[2][(contains(text(), ‘.’))]

  40. Flippa on February 16, 2021 at 10:54 pm

    Over the last year since this video was posted Flippa has made some major improvements. Check out:
    – Flippa Due Diligence
    – Traffic and Domain Authority integrations
    – Seller Verification
    – Pricing API
    – Buying and Selling Guides

    We should also add bids, offers and sales are at record highs thanks to our new quality scoring and search experience.

    Oh, and we should add that we just passed 3m users.

  41. South Bend Expert Roofing on February 16, 2021 at 10:55 pm

    There’s NO pinned comment

  42. Golden Widget on February 16, 2021 at 10:57 pm

    why is there no agency or people who would help you buy websites for a fees ?

  43. Beatriz Bernal on February 16, 2021 at 10:58 pm

    I cannot make it work with that code. I tried to delete cookies, caché, temporary files, reboot browser and Pc. Nothing works. Maybe you have an updated code? Thanks a million

  44. Gadson Woodall on February 16, 2021 at 10:59 pm

    Hi Ahrefs, First of all thank you for this video. It made me confident that I don’t know enough to be in the business of buying and selling websites.
    Can you refer anyone to help us with our website? I own and a small chain of electronic repair shops. I have spent over $50,000 in google ads and $2000 per month in SEO so far and its not helping for what its costing. There is so much misinformation in the SEO industry and its hard to find someone reliable when you don’t know what reliable looks like. Anyway if you have any advice it would be much appreciated.
    Mr. Fix It

  45. Sebastian Velandia on February 16, 2021 at 11:04 pm

    well, you give a lot of importance to the backlinks, would you buy a site with proven healthy traffic but no backlinks? I mean a site that only relies on content quality?

  46. Sheilla Olga on February 16, 2021 at 11:05 pm

    Jokes … the way he says it 😂😂😂😂

  47. Walter Trejo on February 16, 2021 at 11:06 pm

    Will flipping websites be an obsolete thing in the future? Does this have a time limit when flipping websites would no longer be valuable?

  48. Kayode on February 16, 2021 at 11:07 pm

    I feel like there’s so much info you have to know to buy. It’s not just knowing what to check but knowing how to improve it. This only makes sense for someone who knows how to build a site and monetize it.

  49. Shijushan M on February 16, 2021 at 11:07 pm

    Sam, I feel your energy droped compared to other videos. Anyway nice tutorial. Unhappy with your dull face.
    just kidding…leave it!!!☺️

  50. Data Monster on February 16, 2021 at 11:07 pm

    Where is the code to enter in the xpath?