How To Build Custom Short URLs (Branded Links)

How To Build Custom Short URLs (Branded Links)

This video shows you how to create a custom short URL (a branded link), and how quickly you can start branding any links you like. Create a free Rebrandly account

A branded link – a shortened URL built around a brand name or related term that helps to associate the company with the links, content, and information you share online. They’re the next step up from generic URL shorteners – find out why: https://Rebrandly.Blog/WhatIsA-BrandedLink

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– So you’ve got a URL. A long, ugly URL that you want to share online. First thing we gotta do is turn it into a branded link. “But what’s the best way to do that?” I hear you ask. Well, it all depends. You’ve got a variety of options when it comes to domains and keywords. So let’s take a look at how to craft the perfect branded link for your needs.

Unlike generic, shortened URLs, brands these days prefer to share a link that incorporates their name. You see, it’s not about being short anymore. That’s just not as needed. What’s more important is the brand. Oh, sorry. It’s true. Now, a branded link is made up of three elements.

The domain, the TLD, and the slug. Generic URL shorteners, you have no control over any of these elements. They usually decide it for you, and have no trace of your brand, whatsoever. But when setting up your branded link, you choose the domain and TLD from scratch, and any link you share after that can have whatever slug you like. Sound good?

You know, I think so, too. Right, let’s get into it. First up, the domain. When setting up your branded link, you choose the domain, or domains, that will become the base for any link that you share. You’ll always want to feature your name or your company’s name here, so you can boost brand awareness and visibility.

Don’t be afraid to experiment with different spellings or abbreviations. As long as you’re confident that your choice retains your brand’s identity and makes people think of it straight away. Now that the first half of your domain is sorted, next up: the TLD. Now there are far more options than just .com or .org.

There are hundreds and hundreds, in fact. Now whether you want to build a personal brand or a business brand, consider using TLDs that are specific to your niche. Create a clear connection between your name and the industry you’re in. You know, an artist could use .studio, a restaurant could use .pizza, a financial consulting company could use .finance.

This means anyone who sees your links will come to associate your name with what you do, which is perfect. Your brand will be the first thing that comes to mind when they think of your service. Another reason to get creative with the TLD, customize your branded links so they indicate where they’ll lead.

For example, at Rebrandly, we use .blog for our latest blog posts, .video to share YouTube videos, and .support to help customers contact our help desk. By telling people where they’re going when they click the link, there’s that extra level of trust in the content that you share. The URL slug, or keyword after the slash, can be whatever you like it to be for each link that you share.

When choosing a key word, you can use this opportunity to share information about the page the link leads to. So, as well as using a .blog TLD, you could include the title of the article after the slash. This will build trust, encourage click-throughs, and reduce your site’s bounce rate, because prospects will know exactly what to expect when they arrive in your site.

And that’s it. Branded links. They can be short and sweet, but there’s a lot of potential packed in there. So, to recap, branded links consist of three, key elements: the domain, include your name to put your brand in your links; the TLD, tell people where they’re going when they click and associate your brand with what you do; And the slug, customize your links for any and all of your needs.

With these, you can create your own, custom, branded-links and start sharing with the world. Let us know in the comments below what you think. Hi everyone, thanks very much for watching. We hope you enjoyed this video.

If you liked, please give us a like, share, and a subscribe. And do comment below, as well, if you can. You can see more videos about Rebrandly here, on screen, in the description, or in the sidebar. And until next time, take care.


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  1. salih nasiri on May 29, 2021 at 7:49 am

    what the hell, you are talking as if you have a big chili in your ass hole.

  2. Charlotte Kimberly on May 29, 2021 at 8:11 am

    How do you put this with your HTML site? I’ve already payed and created one, but nothing on the internet says how to actually connect

  3. Christopher Russell on May 29, 2021 at 8:14 am

    Great Video. My question is how will this work for a domain that I already own and have a website? The little I know is that I will have to set up a cname entry. But I thought only applied to subdomains. How do you set it up for slugs? What happens if a link is the same as an actual webpage link? Am missing something?

  4. PleaseJustLetMeBeAnonymousGoogle on May 29, 2021 at 8:17 am

    I’m confused when this service would be beneficial. These days, URLs are often hidden unless you intentionally analyze it. For example, if you post a link on social media it will usually scrape data from the site to display rather than just showing a non-user-friendly URL. Also, many platforms use their own redirect URLs, so even if the user is savvy enough to see the link they’re clicking on, it wont be the branded one.

    The only reason I even found Rebrandly is because I was trying to get to the homepage of one of your customers, but instead it took me to your site. To me it just seems like this is adding a lot of hassle to accomplish very little.

    I would be interested in hearing your thoughts on legitimate use-cases for your service, because I really don’t see how this could have a significant impact on conversions. Also why use your service rather than simply buying a second domain?

    Sorry if this comes across as negative/critical, but I would like to understand if there is something I am missing. I look forward to your response. Thanks.

  5. Tiff Nidell on May 29, 2021 at 8:18 am

    Is this Conor?

  6. Noel Byrne on May 29, 2021 at 8:18 am

    Thanks guys, your service is awesome!

  7. Keith Kalfas on May 29, 2021 at 8:19 am

    What does TLD stand for? Top Level Domain

  8. Zvi Twersky on May 29, 2021 at 8:24 am

    Wouldn’t you have to purchase the ".is?" What’s the benefit? Wouldn’t it be the same branding idea (and free) to just add a page to your existing .com like

  9. Lia Tuerlings on May 29, 2021 at 8:29 am

    Thanks, Rebrandly, very helpful from my beginner standpoint. Do you have any videos with pointers on how to choose/create the best domain name? I am starting a business with quite a large scope and don’t want the domain to be limiting in the future. Just watched a great TED talk by Jonathan Bell and what resonated most was a brand name that combines Idea and Emotion. Something that stand for something, because my business does stand for something ‘big’. My challenge is finding a work that combines all the elements in a clear way. This is why I like the idea of a Branded Link too, as it means I can provide links to the different parts of the business or the different areas and still keep the overall/umbrella brand in view and linked to everything. I also really like the idea that people know exactly what they are going to so there is no confusion or vagueness. Thanks again, it has been very helpful and has come at exactly the right time.

  10. Darren Curtis II on May 29, 2021 at 8:39 am

    I have thought of why no one did this back in 2010, but I didn’t know for sure where or how to start it. So, Thanks Rebrandly for making it possible.