How important is it to have keywords in a domain name?

How important is it to have keywords in a domain name?

How would you explain “The Power of Keyword Domains” to someone looking to take a decision what kind of domain to go for?” McDot, Berlin

Russian subtitles provided by Mike Shakin.

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  1. Ayot Adhiambo on February 15, 2022 at 10:36 pm


  2. Fco.Javier Rodriguez on February 15, 2022 at 10:36 pm

    Look interesant, can you explain this in other languages? Or Subtitles?

  3. Chris Tomlinson on February 15, 2022 at 10:40 pm

    Did you hear that last part of that video? "We are thinking about changing up the algorithm" Well, they did. And for good reason. Keyword rich domain names have plummeted. If yours hasn’t then just wait b/c it will. Be organic, do it right and brand and Google will reward you. They will eventually catch all the tricks that SEO guys do b/c they want it organic. As it should be.

  4. Bug InSoup on February 15, 2022 at 10:42 pm

    FaceBook, Twitter etc- Did they really worry about Google ranking and keywords?

  5. Spook SEO on February 15, 2022 at 10:42 pm

    The thing with keywords on domain names especially with EMD is that you tend to be locked on a specific niche. This isn’t advantageous for you in the long run since you cannot really add other niches that migh tinterest you in the future on this specific blog to make it an authority. Your site almost always ends up like a micro site.

  6. Benjamin Learns on February 15, 2022 at 10:42 pm

    But then there are obvious keyword/identity domains like I would pay anything to get one of those.

  7. Jacob Rhodes on February 15, 2022 at 10:44 pm

    Really good video on domain names very helpful on choosing the right name for your site…

  8. sebaelkan on February 15, 2022 at 10:46 pm

    Nice explanation! We would also need also to cover other neuromarketing and marketing ROI concepts when it comes to remember who you are and what you do in a single domain name. Brandables may be great to clearly differenciate, but a user and business should be very engaging and successful to be at the top of mind of a consumer. On the other side, Keyword domains have a direct industry and business understading, within 1 second brain recognition.

  9. jivan bansi on February 15, 2022 at 10:47 pm

    The category killer exact match domain [ EMD ] in the .com is the best, eg., not

  10. Free Expired Domain Search Engine on February 15, 2022 at 10:48 pm

    [This comment has been hacked. So, you can’t vote it.]

    Ultimately, the most important thing for your domain name is having something that people will remember and like.
    Find a good brandable domain for your site, also using expired domains is better than new domain.

  11. texxs01 on February 15, 2022 at 10:49 pm

    I am amazed your comment made it through Google’s spam filters! I had to enter a freakin captcha for this reply! (because I used the word "spam"?)

  12. Reza Ahmed on February 15, 2022 at 10:49 pm

    cool !!

  13. Suyudi Dasuki on February 15, 2022 at 10:49 pm

    {my brother just obtained rank 3 on google nowadays with SPEEDRANKSEO. COM|

  14. MargaritaILP on February 15, 2022 at 10:50 pm

    Hm, but some of the domain names that have made it big without keywords, and so to say are now super successful brands, were actually MEANT to become brand names, it was not about the domain name; sometimes you just want to build a website with information in it that helps promote, or sell, etc. and you do not want to create a BRAND name…
    So aren’t the cases different when it comes to the purposes? One aims at building a brand name, the other one does not. So maybe this is why keywords matter

  15. on February 15, 2022 at 10:50 pm

    That’s strange. I always thought that keyword domain is good for seo, but brand-able are better for something you want to be remembered. 

  16. Mindsnoop Marketing on February 15, 2022 at 10:51 pm

    Branded domains anytime. Non spammy. Easier to remember. Stands out from competition.

  17. Shankar Arjel on February 15, 2022 at 10:52 pm

    Go Google Morsch Money Secret to discover how to give your bank account extra money with these easy profitable ideas.

  18. Parodyst1 on February 15, 2022 at 10:52 pm

    I’m not entirely sure, but I don’t think McDot is his real name

  19. Entertainment Zone😊 on February 15, 2022 at 10:52 pm

    Sir plz tell me one question.

    #ISOCERTIFCATION & #ISOCERTIFCATE both keywords was showing on 1st page ranking but after medic update both keywords is not showing. So Kindly suggest me how can I get our loss keywords.

  20. Suraj Jd on February 15, 2022 at 10:52 pm

    keyword doesn’t matter Today after 9 year – Wow google

  21. ThriftyName on February 15, 2022 at 10:56 pm

    i agree that brandable is more important than keywords in the name, old video, but still good info

  22. Toby Clements on February 15, 2022 at 10:57 pm

    Too often key word urls are purchased by companies who’s sole intent is to use them in spam like ways to get traffic to their sites. This can often affect searches and how the consumer finds a reliable website for the product or service they are interested in. The best option for your business is a brandable domain name.

  23. Доска объявлений Catalog on February 15, 2022 at 10:59 pm

    Good words

  24. Effendi on February 15, 2022 at 11:00 pm

    Keywords is like a brand name that make you easy to remember

  25. j Williams on February 15, 2022 at 11:02 pm

    You can also get a .ws site where short words and phrases are very much available. And is available globally. Check out
    dot com’s are finished .ws will be the next dot com wave of the future

  26. computerguy9111 on February 15, 2022 at 11:02 pm

    I agree with Mitchell that keywords should count in a domain name and it can be factor in remembering the domain as well as describing the content.

  27. Restored By Truth on February 15, 2022 at 11:03 pm

    Thank You!

  28. Zephe29 on February 15, 2022 at 11:04 pm

    google is super weird and dumb why a domain name

  29. Unique SEO Tips and Tricks on February 15, 2022 at 11:04 pm

    The keywords in a domain name is a great factor in describing the total content of your page. Thanks for sharing the video.

  30. BestMarketingDeal on February 15, 2022 at 11:05 pm

    Yes id like to know too

  31. I review drinks on February 15, 2022 at 11:07 pm

    You need to market your brand first before it takes off …. that could either take a lot of money , time or both

  32. Iroquois Pliskin on February 15, 2022 at 11:07 pm

    Welcome to 2015, let’s talk about how important it is to learn how to get traffic and leads without depending on search engines. I challenge everyone here to learn that, it’s good for the health.

  33. Rod Lewis on February 15, 2022 at 11:09 pm

    Thanks for the video. I’ve always been critical of the power of keyword domains, as most reputable companies are going to be trying to further their brand using their brand name as the domain name. Good to hear that this is going to become less of a ranking factor. Better if it wasn’t a ranking factor at all, but then I’d have more difficulty selling some of my domains :-0

  34. Gorukle Com on February 15, 2022 at 11:12 pm

    Hello, is there any difference between having ".com" and ".net" ? I mean how much the the extension matter?

  35. dtharap on February 15, 2022 at 11:12 pm

    Have you experienced Smarter Money Maker? (do a google search for it) It is a simple way for you to make more income faster

  36. Larry Barry on February 15, 2022 at 11:12 pm

    If your building a brand it doesnt matter, call it whatever. If not, then stuff the keyword in it.

  37. David Bowgen on February 15, 2022 at 11:15 pm

    G’day Matt,
    My wife and I run a small business that is a registered business name, Trademarked in our Company. It is an EMD. You mentioned in this video that Google would ‘turning the knob down in the algorithms a little bit’. Does you realize now that it has gone way to far in ‘turning it down’. To be honest, it looks like you have ‘turned it right off’.
    Looking at ALL these video’s nothing is mentioned about the EMD changes. Could you please give us some hope of recovery.

    Thanks mate!

  38. SEO Rank My Business on February 15, 2022 at 11:16 pm

    Yes, Keyword based domain are more easy to rank in Google search.

  39. London Locks on February 15, 2022 at 11:20 pm

    Keywords in a domain always help but keep it short and sweet. 😉

  40. lamfilipos on February 15, 2022 at 11:21 pm

    Cheers for this, been searching for "finding expired domain names" for a while now, and I think this has helped. Have you ever come across – Nanmily Domain Demythification – (just google it ) ? Ive heard some incredible things about it and my co-worker got cool success with it.

  41. bee boy on February 15, 2022 at 11:23 pm

    I know this is a serious topic, and I’m very grateful of the info provided, but no one else pointed it out so I have to; he referenced viagra as an example keyword domain lol he could have chose anything at all, but he chose viagra twice, just sayin =)

  42. Kurt Margolis on February 15, 2022 at 11:23 pm

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  43. MargaritaILP on February 15, 2022 at 11:24 pm

    Just thinking btw, don’t kill me 😀

  44. Owen Videos on February 15, 2022 at 11:25 pm

    Check out IWontBuyYourDomains(dot)com first.

  45. Gumball Darwin on February 15, 2022 at 11:26 pm

    you had to give the Viagra example :))

  46. graphicartdude on February 15, 2022 at 11:28 pm

    I am a graphic designer and noticed when I typed in "Nashville graphic design", that an old logo design contest site that has very little context and hadn’t been updated in years, was showing on the top of search results simply because it had the words "Nashville and design" in it’s domain. I think that’s a perfect example of a keyword rich domain receiving way more pull than it deserves.

  47. MUHAMMAD khushnood on February 15, 2022 at 11:30 pm

    Very informative

  48. Watch My Channel on February 15, 2022 at 11:32 pm

    hello everyone, how can i transfer web host from website builder to wordpress I already buy in GoDaddy? please any one can make a step-by-step video tutorial for me..  Thanks

  49. D Patel on February 15, 2022 at 11:33 pm

    we need a domain with a price that does not change at the time of renewal
    cheap domain name price is a catch where you pay 1$ for first year and end up paying 15-18$ on renewal …. don’t fall in a trap
    I buy my domain from /domainname911/dot/com these guys don’t change the price at the time of renewal and have great technical support.

  50. Adaptation StDenis on February 15, 2022 at 11:33 pm

    Hi i got my domain, website builder with hosting for cheap from domainname911dotcom and they have best customer support try it them out…..