Guide On How To Choose Domain Name & Brand Naming Strategies

Guide On How To Choose Domain Name & Brand Naming Strategies

Have you ever been stuck trying to figure out a great domain name for your portfolio? Have you ever wondered whether you should use your personal name or a brand name for your domain name?

MrBenBurns attempts to answer these questions with a few tips, tricks and tests to put your domain name ideas through.

Choosing the right domain name is a vital step in creating your digital brand. Whether you’re a freelancer, trying to get jobs with bigger agencies, or a small business owner ready to launch a brand online, following these steps to choose your domain name and test it will help you pick the right one… or two.

Sponsored by Porkbun! Click here to get a .design domain name for $5 👉

5 tips
01:29 Make it short
01:40 Make it easy to spell
01:49 Make it easy to say
01:52 Make it easy to remember
02:00 Make it yours
03:10 Should you use a business or brand name?
03:55 Should you use a personal name?


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  1. HaydonJay on January 6, 2021 at 10:57 pm

    How about ;-).

  2. luqman ziyard on January 6, 2021 at 10:57 pm

  3. Ed monster on January 6, 2021 at 10:59 pm

    i love you guys so much just watch the rebuilding a brand series and almost cried at the end. thank you

  4. TENG on January 6, 2021 at 11:00 pm

  5. Prince Symenouh on January 6, 2021 at 11:00 pm

    But I went there and rather saw a "" and not "" — Why did you eventually use the dotcom ?

  6. Liam Ferguson on January 6, 2021 at 11:02 pm 😆

  7. Jesus is ALIVE on January 6, 2021 at 11:03 pm

    Very interesting!!! Fantastic video 🙂 !!! Hey, just a note. Sir, are you aware, the sequence of your verbal-words do not match the sequence of your written words at the "25 Second" point in this video? In particular: written at the top is > WHAT THIS IS? However, your verbal-words transpose to say: > What is this? Keep up the fantastic informative videos.   Thank you, Howard

  8. mike bernal on January 6, 2021 at 11:03 pm

    What is the difference between using different domain registrars from different countries such as Godaddy, Crazydomains vs. Porkbun? Porkbun offered me 311.89 for 10 years while Godaddy for $1000+ and Crazydomains for $ 676 for using .design extension? Should I stick with an Australian domain registrar if I am located in Australia? Thanks.

  9. prayalways on January 6, 2021 at 11:04 pm

  10. Nina Vieira on January 6, 2021 at 11:05 pm

    Hi, Ben!
    I have a question for you. What if the domain name I chose is being used (in a slight different way, because of the language) by a design agency of another country?
    Should I choose it anyway or is this problematic?
    Thank you!

  11. Thomas Long on January 6, 2021 at 11:06 pm

    Good vid and good advice.

  12. smodo on January 6, 2021 at 11:08 pm


  13. Hamed Adefuwa on January 6, 2021 at 11:08 pm

    Watch this in 2x speed. good information but takes a while to get there.

  14. Osmely Velasquez on January 6, 2021 at 11:10 pm

  15. Kyle Li on January 6, 2021 at 11:11 pm

    My name is Kyle Li, and someone took and just parked it on hover… been watching it for months now.

  16. Thomas Long on January 6, 2021 at 11:12 pm :p

  17. Marina Papagianni on January 6, 2021 at 11:14 pm for $10.72 / year

  18. Aikodion Great on January 6, 2021 at 11:14 pm

    This video popped up when I need it the most. I was wandering if one could use use a .xyz domain name if the intended .com domain name is already taken.

  19. CHMARKH Elmehdi on January 6, 2021 at 11:15 pm

    you thank you

  20. Karl Vasquez on January 6, 2021 at 11:16 pm

  21. L W on January 6, 2021 at 11:20 pm

    If someone is starting a brand or business, maybe buying 10 domains isn’t the best in case they change names or pivot products/services. But I know Ben is saying to cover your bases to be safe in case the business takes off/does well. An risky initial cost.

  22. Reymar Chua on January 6, 2021 at 11:23 pm 😉 #seriously

  23. Swetha Reddy on January 6, 2021 at 11:23 pm

    Very detailed content. Thank you

  24. Vinay Sagar Nattchireddi on January 6, 2021 at 11:23 pm

    ThanQ for the porkbun 5$ domain,

    I bought my one 🙂

  25. Rakib Hasan on January 6, 2021 at 11:24 pm

    I think he should future his bold head coz those guys have bold head are a genus in their field.

  26. Aditya Deshmukh on January 6, 2021 at 11:25 pm

    I had watched this video in the past; I watched it again as I’m trying to come up with a name for my design firm. The Futur, I need some help as I’m quite confused.

    I’m thinking ‘Wecare’ as the name for the design firm. But I think it might look (to the potential customers) like a health-care or medicine company/organization. On the other hand, I also think it doesn’t matter how potential customers look at the name (of your brand); what matters is how your (regular) customers look and feel about your brand.

    I’m quite confused about this. I’d really appreciate your feedback. Thanks in advance. And thank you for the value you’re providing to the design community!!

  27. INTJ Design on January 6, 2021 at 11:27 pm

  28. A P on January 6, 2021 at 11:28 pm

  29. Brian S R on January 6, 2021 at 11:30 pm

    Registering a ".design" or ".art" or whatever… VERY bad idea. You will CONSTANTLY be under the shadow of the ".com" and it is long, as he acknowledges. This guy and his company are also admitting that they have a deal where they are getting a percentage of the profit if you register this type of terrible domain. But they are not giving good advice. If you have a geographically focused site, you can register a "country code TLD" such as ".mx" for Mexico or ".ca" for Canada, etc., or if you’re a non-profit, ".org" is respected. But in other cases, stick with the ".com".

  30. prayalways on January 6, 2021 at 11:31 pm

    Should I put a comma and LLC after my business name? Or leave the LLC out of it?

  31. Ramon omaR on January 6, 2021 at 11:32 pm

    ‘Make it easy to spell’. ‘The futur’.

  32. Heimdall on January 6, 2021 at 11:36 pm

    Why do you think its becoming a trend to have long domain names? It’s because everything is taken! Mostly by shitty company’s who want you to buy their domain for stupid prices.

  33. Don Ong on January 6, 2021 at 11:36 pm

  34. FlyingKiwiify on January 6, 2021 at 11:36 pm

    "make it easy to spell" says the guy from ‘The Futur’

  35. a almoudhi on January 6, 2021 at 11:38 pm

    Ease of use :
    Make it short
    Easy to spell
    Easy to say
    Easy to remember

  36. Anil kumar on January 6, 2021 at 11:40 pm

    Hi, I have taken a new Domain name Eagle Softech ( for starting my business in web design and development. Can you please give me an idea that is ok for making a BRAND or not. Please reply with your opinion.
    Thank you,

  37. Ramez Online on January 6, 2021 at 11:41 pm

    I have domain with my own name for one year, I am not sure should i continue using it or get new one.Because in future I will not be able to sell it

  38. Наталья Щепетнова on January 6, 2021 at 11:41 pm

  39. fredrick davis on January 6, 2021 at 11:41 pm


  40. theAristocrap on January 6, 2021 at 11:44 pm

    No offence but how a bunch of talented designers agreed on the name "Blind" for visual media? Like no one made fun or was turned off by that name in your beginnings? Like: are those designers blind, only blind people would want those designs etc. Right now you are established, great portfolio etc. so it can be seen as tongue in cheek but how is before that?

  41. Julián Rodriguez on January 6, 2021 at 11:48 pm


  42. Skeeter Arnold on January 6, 2021 at 11:48 pm

  43. LearnWithStorm on January 6, 2021 at 11:48 pm

    —— Chris Do ——

    C stands for confidence + D stands for design = Design of Confidence / DofC.desing

    Not funny… hmm… Sorry… MrBenBurns…
    But that who he is. And he gives something extremely valuable to the community of creative people. He gives us CONFIDENCE. The thing creative people is lacking for centuries.

    Thank you, Chris.
    Even the gratitude do not fit into these two small words. But… Then…

    Million… Thank you…


    p.s. Great and extremely informative video. MrBenBurns, thanks 😉

  44. Brian Rebs on January 6, 2021 at 11:51 pm

    I was lazy to search if anyone said it first but just in case. What do you think about:

    x = like merry x mas

    Is that lame o cool ?


  45. Kit Kurokawa on January 6, 2021 at 11:51 pm

    Thanks for sharing this process on choosing a domain name. Do you have a process on selecting a brand or business name? Will there be a video on that?

  46. Darwin Rada on January 6, 2021 at 11:51 pm

    This video it’s GOLD like always your make a great work guys.

  47. ooogencooo on January 6, 2021 at 11:52 pm

    Hey, What do you think about .studio domain?

  48. Poor Entrepreneur on January 6, 2021 at 11:53 pm

    "HUMANLOVEFAILS" can i use this name for may business

  49. Lala Palloza on January 6, 2021 at 11:54 pm

    great video. Loved it. checkout my site here:

  50. Thomas D. Sweeney on January 6, 2021 at 11:54 pm

    You don’t realize that the omission of the "e" at the end of thefutur breaks at least one of your rules.