Google Ads Custom Parameters

Google Ads Custom Parameters

Google Ads Custom Parameters give advertisers more flexibility in URL tracking by allowing us to create our own dynamic tags and assign values at all levels within our accounts. In this video we’ll show you where to find the custom parameters and show a couple examples of how to set them up.

In this video, Michelle mentions a previous video on how to add dynamic URL parameters to Facebook. You can find that video here:

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  1. Carlos José Rincón on February 21, 2022 at 10:54 pm

    What would the ValueTrack parameter in the template be if I want to track clicks on an Ad with a specific headline?

  2. Andrea Martínez Medina on February 21, 2022 at 10:55 pm

    Hi there! thanks for this. I have a quick question, when you were explaining the different kind of keywords you might have (6:27) brand, non-brand, product specific, etc. can you show an example of how to set all those different values for the parameter?

  3. Tom Murphy on February 21, 2022 at 10:58 pm


  4. Donald Trumpet on February 21, 2022 at 10:59 pm

    If I use a tracking template at the ad group level and the campaign level do they stack up? Or does the ad group level overwrite what is at the campaign level?

    Thanks! Great video 🙂

  5. Emily Lewis on February 21, 2022 at 11:00 pm

    Do you do any hourly consulting?

  6. Royal Black Pearl on February 21, 2022 at 11:07 pm

    how to use value type parameter ( placement and network ) in the google ads??? please explain it

  7. Gaurav Singh Chouhan on February 21, 2022 at 11:07 pm

    I want to track user city and state. What would be custome parameters?

  8. Kaushik's World on February 21, 2022 at 11:09 pm

    Need help regarding Facebook analytics

  9. Salman Ali on February 21, 2022 at 11:12 pm

    Thank you!!

  10. Paul N. on February 21, 2022 at 11:14 pm

    Hi Thanks a lot for sharing. However I can’t see the campaign url options in my campaigns. It just doesn’t exist. Does anyone know why?

  11. Sobri Sobri on February 21, 2022 at 11:15 pm

    where i see data result, thanks

  12. Tomas T on February 21, 2022 at 11:20 pm

    Guys I’d just use auto-tagging… it’s much better considering what it does for you and how long it takes to set it up

  13. franco pezzelatto on February 21, 2022 at 11:24 pm

    Today I ve started using it… i will give you feedback soon… Thanks

  14. Kartik Meyan on February 21, 2022 at 11:24 pm

    Great video and helped me out alot, many thanks to you. But i have a doubt, can i turn on auto tagging with custom parameter? If so what will be the consequences? Please help me out here.

  15. Pranav on February 21, 2022 at 11:27 pm

    Hi, great video,
    I’ve one doubt- can I set all the parameters at only one level like- campaign or account level. E.g. parameters like- campaign, keyword, Device, adgroup, ad etc
    Thank you 💗

  16. TheTechnista on February 21, 2022 at 11:29 pm

    I still have no idea what all of this is, but I just followed your lead and all is well haha. So thank you!

  17. Jesus Carino on February 21, 2022 at 11:32 pm

    How do you look at those data on google analytics?

  18. Hassham Butt on February 21, 2022 at 11:36 pm

    Great Explanation Excellent job.

  19. I M on February 21, 2022 at 11:37 pm

    Thank you so much!

  20. Zsolt A on February 21, 2022 at 11:48 pm

    Thanks for this video. Why is there no possibility to get the Campaign Name or Adgroup Name and so on? We basically just can get the IDs…but this is a horrible way to get data into Google Analytics or Adobe Analytics. You can’t see as an Data Analytist what exact Ad this is without loging into Google Adwords and copying the exact ID and search for it. Is there a way where it don’t need to be copied and pasted into G Ads manually?

  21. Jessica Castillo on February 21, 2022 at 11:50 pm

    If the google ad is already running can I still add utm parameters?

  22. Conversations in Artificial Intelligence on February 21, 2022 at 11:51 pm

    it is not step by step guide on how to do it. It would help more to show an example for each level and go from the begin to the end of the set up and also show the results in google analytics