Generic Top-Level Domains

Generic Top-Level Domains

In June, the Internet Corporation for Assigned Names and Numbers (ICANN) announced a program that would radically change the domain-name system as we know it. Bob Liodice, CEO and president of the ANA, discusses ICANN’s revised program to expand generic top-level domain names and why it would cause irreparable harm to brands.

1 Comment

  1. Tom Gilles on September 10, 2021 at 11:30 pm

    All the organizations mentioned combined represent just one group of stakeholders.

    Consensus can be reached without support of one group.

    This stakeholder group had opportunity to participate and did so. Concessions and compromises were made to accommodate their concerns.

    But, it wasn’t enough, it was never going to be enough, because the 1% prefers the status quo.