Domain Valuation – How to Price and Sell Domains

Domain Valuation – How to Price and Sell Domains

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Have you ever wondered what your domain name was worth?

It’s an important question that’s worth answering. Whether you have a domain that’s about to expire or an eager buyer contacting you out of the blue, knowing the importance of accurate domain valuation is key.

Are you sitting on an unknown fortune like some antiques at a roadshow? Do you have buyers interested in your domains? Are you an active investor with 600 domains, but simply don’t have the time to manually update and research pricing each time the market shifts?

Up until now, you had a few standard options for pricing and selling domains — you could ask experts in the field and get some feedback on the value of your domain, you could use some of the free or paid online appraisal tools, or you could guess.

Since each domain is unique (e.g., is different from or in value), the task to differentiate the nuances of meaning can be daunting for a machine to parse.

Thankfully, with the use of some of the latest technology and a wealth of sales data as the leading marketplace for domain names, GoDaddy developed a tool that leads the market in evaluating and appraising domain names.

Like everything else, the internet is a business. Just like you pay the post office to deliver mail, you pay internet registrars to deliver visitors to your web address.

GoDaddy Domain Name Value & Appraisal uses an exclusive algorithm that relies on both machine learning and real market sales data to estimate domain values. Now, you can get the most accurate and comprehensive domain pricing estimates available. It’s almost like having access to your own domain expert or antique appraiser right from your computer.

Once you know the value of your domain, you know how much you can sell it at auction or privately.

If you wish to sell it at auction, choosing a site with a lot of affiliates, like, gives your domain name the most visibility.

If you have a good domain name, at some point you’re likely to get an unsolicited offer to purchase the domain privately. If you’ve used GoDaddy Domain Name Value & Appraisal ahead of time, you’ll have a good idea of the value it holds and whether or not the offer is on point.

At the end of the day, a domain name’s value is what someone is willing to sell it for.
We strive to provide fair market value (i.e., what we think the domain name should sell for in an open market) so that you can make educated decisions.

While the valuation tool can be very helpful, it’s also important to keep in mind that it is an automated tool. It’s essential when making any type of financial decision about either purchasing or selling a domain name that you look over the pricing and do some additional research yourself before making any final decisions.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.


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  1. ReCogNation on January 5, 2021 at 8:04 pm

    Hi. I started a web hosting site using word press, HostGator, and WHMCS. In pricing TLDs. And I’m trying to get a better understanding of it. It seems as though the pricing is unknown to the average person. Is this a correct assumption?

  2. BircTalk Podcast on January 5, 2021 at 8:08 pm

  3. James Thomson on January 5, 2021 at 8:29 pm

    I have had my domains for 6 years and am looking to sell ,I have seen a lot similar but I have the .com I was wondering how much this would sell for.

  4. Muhammad Rohail Hassan on January 5, 2021 at 8:35 pm

  5. chazatlas on January 5, 2021 at 8:41 pm

    I don’t know 🤔, seems like it could be a diamond in the rough. Lol

  6. The Ninth Hour on January 5, 2021 at 8:47 pm

    I have a Domain for a community college, its .com instead of EDU. How can I contact the college and offer the domain to them for sale?

  7. Marco Antonio Rodríguez Sánchez on January 5, 2021 at 8:48 pm

    Un nombre de dominio localiza a una organización u otra entidad en Internet. Domain Name System o DNS, es el sistema de nombres amigable para dar direcciones a servidores y páginas web, algo así como los números de teléfono internacionales.

  8. ALL INTO PC on January 5, 2021 at 8:51 pm

  9. Mark A. Wilder on January 5, 2021 at 8:57 pm

    He talks a lot about sites you can use but can you guys go over how to actually use the sights

  10. The Ninth Hour on January 5, 2021 at 8:57 pm

    Great 👍🏾 info thanks 😊